ŌURA

Director of Retail Marketing, Americas

ŌURA

full-time

Posted on:

Location Type: Remote

Location: Remote • California, New York • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $165,000 - $206,000 per year

Job Level

Lead

About the role

  • Develop and execute Oura’s long range retail brand and channel growth strategy across the Americas (U.S., Canada, and Latin America).
  • Drive retail marketing initiatives that enhance brand awareness, product visibility, and sell-through across regional retail partners.
  • Lead, mentor, and develop a team of retail channel marketers and visual merchandisers, fostering a culture of collaboration, innovation, and accountability.
  • Partner cross-functionally with Regional Sales, Global Marketing, and Operations to ensure alignment on priorities, launches, and brand execution.
  • Accountable for market expansion and partner category innovation (e.g., wellness tech zones, experiential retail formats, pop-up or store-in-store pilots).
  • Oversee go-to-market planning and execution for new retailer launches and product introductions within the Americas region.
  • Build and maintain strong partnerships with key retailers including Best Buy, Target, Costco, Amazon, and leading regional chains.
  • Collaborate with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth, and optimize brand presence.
  • Own and manage the Americas retail channel marketing budget, ensuring efficient allocation of resources across markets and partners.
  • Develop quarterly and annual marketing plans tied to clear performance KPIs and ROI targets, continuously optimizing investment based on performance and overall goals.
  • Monitor, analyze, and report on retail marketing performance, identifying insights and optimization opportunities.
  • Lead fixture and in-store display programs for all regional retail partners — from concept to installation — ensuring consistency, quality, and premium brand presentation.
  • Oversee the creation and deployment of retail assets, POP materials, and in-store activations across diverse retail environments.
  • Collaborate with Creative and Production teams to deliver high-impact, on-brand retail experiences.
  • Drive integration across retail media networks (RMNs), retailer online channel, and in-store activations to create seamless omnichannel shopping journeys.
  • Lead the creation of unique marketing programs with key strategic retail partners in US, CA, and LATAM.
  • Partner with Global Brand and Digital Marketing teams to ensure integrated campaigns across online and offline channels.
  • Leverage shopper data, retail insights, and market analytics to drive strategy and improve retail marketing effectiveness across the Americas.

Requirements

  • 12+ years of experience in retail, trade, or channel marketing, with 5+ years in a leadership role focused on Americas.
  • Proven success with a wide range of large retailers across many verticals – general merchandisers, online, specialty, and others.
  • Strong background in driving success with existing partners, launching new retail channels and managing complex product launches
  • Expertise in owning and managing large-scale marketing budgets, managing partner marketing negotiations and optimizing spend for measurable impact.
  • Experience leading large scale fixture/display programs and visual merchandising for top-tier retailers – 3PL programs, training, maintenance programs, etc.
  • Demonstrated ability to lead and inspire teams, and continue to build teams as the business scales.
  • Strong strategic thinking, analytical acumen, and project management skills.
  • Excellent relationship management and communication skills.
  • Passion for wellness, technology, and Oura’s mission to improve human health through insight and innovation.
Benefits
  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
retail marketingchannel marketingbudget managementvisual merchandisinggo-to-market planningmarket analyticsperformance KPIsretail insightsproduct launchesomnichannel shopping
Soft skills
leadershipteam developmentstrategic thinkinganalytical acumenproject managementrelationship managementcommunicationcollaborationinnovationaccountability