Director, Graduate Marketing Strategy

UR Ventures

Director of Graduate Marketing driving strategic marketing for graduate enrollment at University of Rochester. Leading data-driven marketing initiatives to enhance application and enrollment outcomes.

Posted 6/24/2026full-timeRochester • New York • 🇺🇸 United StatesEntry Level💰 $122,044 - $183,065 per yearWebsite

About the role

Key responsibilities & impact

The Director of Graduate Marketing is a strategic leadership role responsible for designing and scaling a modern, integrated graduate enrollment marketing system across the University.
This position leads portfolio-level marketing strategy, omnichannel demand generation, and full-funnel optimization to drive inquiry, application, and enrollment growth across priority graduate programs.
This position will report to the AVP of Marketing in central University Marketing and Communications.
Working within a shared services model, the Director partners closely with Enrollment Strategy & Operations (ESO), academic leadership, the Provost’s Office, and school-based teams to align strategy, infrastructure, and execution.
The role establishes a coordinated, data-driven approach to graduate marketing—ensuring consistent messaging, efficient resource allocation, and measurable impact on enrollment and net tuition revenue.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business Administration or related field; Masters preferred
Deep expertise in modern digital marketing and omnichannel campaign strategy required
Strong understanding of CRM systems, marketing automation, and enrollment funnels required
Proven ability to build scalable systems, frameworks, and shared services models
Advanced analytical skills with experience using data to drive decisions and ROI
Exceptional leadership, communication, and stakeholder management skills
Ability to operate effectively in a matrixed, decentralized environment undergoing transformation
Strong record of progressive experience in modern communications, including evidence of strong writing and editing skills, interpersonal skills, presentation skills, and knowledge of marketing.
Proficiency with content management and social media tools.
Ability to manage multiple and competing priorities in a dynamic environment
Strong interpersonal, written and verbal communication skills.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account UR Ventures Website LinkedIn All Job Openings 11 - 50 employees 📚 Education 🤝 B2B 🔬 Science Education
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Science UR Ventures is the innovation and commercialization arm of the University of Rochester, focused on advancing research and academic entrepreneurship. It connects university faculty and researchers with industry partners to facilitate the development of new technologies and businesses that can positively impact society. UR Ventures promotes collaboration, creativity, and knowledge transfer, thereby contributing to the university's mission of making the world ever better. Director, Graduate Marketing Strategy Job not on LinkedIn 🔥 4 minutes ago 🏢🏡 Rochester – Hybrid 💵 $122k - $183.1k / year ⏰ Full Time ⚪️ Entry-level 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
The Director of Graduate Marketing is a strategic leadership role responsible for designing and scaling a modern, integrated graduate enrollment marketing system across the University.
This position leads portfolio-level marketing strategy, omnichannel demand generation, and full-funnel optimization to drive inquiry, application, and enrollment growth across priority graduate programs.
This position will report to the AVP of Marketing in central University Marketing and Communications.
Working within a shared services model, the Director partners closely with Enrollment Strategy & Operations (ESO), academic leadership, the Provost’s Office, and school-based teams to align strategy, infrastructure, and execution.
The role establishes a coordinated, data-driven approach to graduate marketing—ensuring consistent messaging, efficient resource allocation, and measurable impact on enrollment and net tuition revenue. 🎯 Requirements
Bachelor's degree in Marketing, Communications, Business Administration or related field; Masters preferred
Deep expertise in modern digital marketing and omnichannel campaign strategy required
Strong understanding of CRM systems, marketing automation, and enrollment funnels required
Proven ability to build scalable systems, frameworks, and shared services models
Advanced analytical skills with experience using data to drive decisions and ROI
Exceptional leadership, communication, and stakeholder management skills
Ability to operate effectively in a matrixed, decentralized environment undergoing transformation
Strong record of progressive experience in modern communications, including evidence of strong writing and editing skills, interpersonal skills, presentation skills, and knowledge of marketing.
Proficiency with content management and social media tools.
Ability to manage multiple and competing priorities in a dynamic environment
Strong interpersonal, written and verbal communication skills. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

digital marketingomnichannel campaign strategyCRM systemsmarketing automationenrollment funnelsdata analysisROI measurementsystem buildingframework developmentshared services models

Soft Skills

leadershipcommunicationstakeholder managementinterpersonal skillswriting skillsediting skillspresentation skillsprioritizationadaptabilitycollaboration

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business AdministrationMaster's degree in related field