Lifecycle Marketing Specialist
Upwork
contract
Posted on:
Location Type: Remote
Location: United States
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About the role
- Support the execution of lifecycle marketing campaigns across email, mobile, in-product messaging, and related channels, ensuring timely delivery and alignment with engagement and conversion goals.
- Assist in testing and optimization efforts by analyzing campaign performance and translating insights into actionable improvements.
- Build and optimize nurture sequences to support demand generation, activation, and retention initiatives.
- Implement and manage campaigns within Braze (or similar platforms), ensuring audience accuracy, personalization, and quality assurance prior to launch.
- Maintain and update lifecycle documentation, campaign briefs, and process guidelines; contribute to audits to ensure accuracy and operational excellence.
- Monitor campaign performance dashboards, identify trends or anomalies, and recommend optimizations to enhance efficiency and user experience.
Requirements
- Proven experience executing lifecycle or CRM marketing campaigns, with hands-on use of Braze or a similar marketing automation platform.
- Strong analytical mindset with experience running experiments, interpreting results, and applying insights to improve performance.
- Experience building and optimizing nurture sequences for demand generation, activation, or retention efforts.
- Proficiency using AI tools to support campaign development (e.g., drafting copy, summarizing insights, accelerating testing), with careful validation of outputs.
- Clear written and cross-functional communication skills, with a proactive and growth-oriented approach.
- Ability to manage work independently while collaborating effectively with cross-functional partners.
Benefits
- Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
- Additionally, to the extent permitted under applicable law, a criminal background check may be required as a condition of engagement.
- We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer to focus on the discussion and does not score or evaluate talent or make recommendations. The interview transcripts are reviewed, and decisions are only made by humans. Any individual who prefers not to have their interview recorded through BrightHire can opt out when the interview is scheduled.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingCRM marketingcampaign performance analysisnurture sequencesdemand generationactivationretentionAI toolscampaign optimizationquality assurance
Soft Skills
analytical mindsetwritten communicationcross-functional communicationproactive approachgrowth-oriented mindsetindependent workcollaboration