Senior Customer Advocacy Manager

Upwind Security

Senior Customer Advocacy Manager at Upwind Security leading customer programs and engagement initiatives. Collaborating with teams to build strong customer relationships and advocacy efforts.

Posted 5/1/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Execute and scale the systems and programs that activate our customers across advocacy, storytelling and broader engagement.
Manage customer advocacy pipeline and prioritization.
Identify and prioritize customers based on strategic value, readiness, and impact.
Coordinate customer advocacy engagement across the company.
Ensure a thoughtful, consistent, repeatable approach to how we engage top customers so interactions are intentional, high-value, and well-managed.
Support and scale structured advocacy programs across references, speakers, reviews, referrals, and community participation, including dark social and G2 and peer review motions.
Identify and nurture champions.
Activate them across sales, communications, marketing, and business initiatives.
Create high-impact customer content in partnership with our content team.
Develop case studies, customer stories, testimonials, videos, and quotes that showcase real-world outcomes and technical value.
Measure and optimize performance. Track advocacy participation, engagement, and program effectiveness to continuously refine and scale.

Requirements

What you’ll need

3-5 years of experience in customer advocacy or community roles at a high-growth company, ideally in cybersecurity.
Proven experience building and scaling customer programs, including advocacy, references, and community initiatives.
Experience working directly with enterprise customers.
Comfortable building relationships, communicating with executives, conducting interviews, and guiding customers through advocacy initiatives.
Strong program management skills.
Able to manage multiple high-impact workstreams with strong attention to detail and timelines.
Strong cross-functional collaboration skills.
Data-driven mindset.
Comfortable operating in a fast-paced startup environment.
Able to prioritize, adapt, and execute quickly as the company scales.

Benefits

Comp & perks

Health insurance
Flexible work arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer advocacycommunity initiativesprogram managementdata-driven mindsetperformance measurementcontent creationcase studies developmentcustomer engagementstrategic prioritizationhigh-impact workstreams

Soft Skills

relationship buildingcommunicationinterviewingguiding customersattention to detailcross-functional collaborationadaptabilityexecutionintentional engagementhigh-value interactions