Upway

Sales Lead – France, Southern Europe

Upway

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Salary

💰 €70,000 - €90,000 per year

Job Level

Senior

About the role

  • Lead the B2B sourcing team: Build, coach, and lead a high-performing B2B sourcing team.
  • Define the B2B sourcing strategy: Develop a comprehensive B2B strategy for the France & Southern Europe markets covering bike shop portfolio management, partner tiering and allocation, field cadence, and more.
  • Own and optimize team performance: Monitor and improve key KPIs such as bikes sourced, portfolio growth, and activity rate.
  • Deploy new services: As we introduce new partner collaborations (pickup, drop-off, maintenance), lead on-the-ground deployment and co-design partner communications (newsletters, point-of-sale materials, etc.).
  • Improve sales operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks.

Requirements

  • B2B experience: 7+ years in B2B sales or business development. Experience in the cycling industry is a plus, but “Sales DNA” (FMCG, SaaS, field sales) is valued above all.
  • Leadership: 3+ years of management experience with a proven track record of leading teams and/or building sales structures from the ground up.
  • Strategic mindset: Ability to structure and prioritize team efforts using quantitative and qualitative insights to deliver results efficiently.
  • Road warrior: Energized by fieldwork and willing to travel 60–80% of the time across France (and occasionally Southern Europe) to stay close to your team and partners.
  • Languages: Native-level French and professional proficiency in English (for internal reporting). Spanish and/or Italian are a plus.
  • Genuine passion for cycling: Our partners are true enthusiasts, and so are we. Authentic enthusiasm for bikes is key to opening conversations, building trust, and being seen as a relevant peer in the industry.
Benefits
  • Impact: Contribute directly to decarbonizing mobility by giving thousands of e-bikes a second life.
  • Autonomy: Own your territory — we provide the tools, you build the strategy.
  • Growth: Join a Series C scale-up backed by top-tier investors (Sequoia, Exor) during our hyper-growth phase in Europe.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salesbusiness developmentsales processesCRM workflowsportfolio managementpartner tieringKPI monitoringfield cadencesales operationsteam performance optimization
Soft Skills
leadershipstrategic mindsetteam buildingcommunicationcoachingprioritizationfieldwork enthusiasmtrust buildingpassion for cyclingcollaboration