Upway

Marketing Lead – France & Southern Europe

Upway

full-time

Posted on:

Location Type: Hybrid

Location: Paris • 🇫🇷 France

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Salary

💰 €70,000 - €90,000 per year

Job Level

Senior

About the role

  • Develop and implement a comprehensive marketing strategy tailored to the FRSE region, addressing each stage from awareness to conversion
  • Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
  • Define and continuously refine Upway’s brand positioning in FRSE to establish it as the go-to destination for refurbished e-bikes.
  • Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
  • Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives
  • Build, mentor, and lead a high-performing local marketing team.
  • Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.

Requirements

  • 7 - 10+ years of experience in marketing or growth roles, ideally in fast-paced, performance-driven environments (marketplaces, e-commerce, mobility, D2C)
  • Strong understanding of performance channels (paid search, paid social, CRM) and ability to interpret data to drive decisions
  • Solid experience and understanding of SEO, including keyword optimisation, on-page fundamentals, and coordination with content/tech teams to improve organic visibility
  • Proven ability to plan and execute multi-channel campaigns with measurable results (CAC, ROAS, conversion rate, traffic).
  • Experience managing and optimising a marketing budget.
  • Strong analytical and problem-solving skills; comfortable with dashboards, experimentation, and weekly performance reviews
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
  • Ability to operate autonomously, prioritise effectively, and deliver high-quality work in a fast-moving environment.
Benefits
  • Impact & Ownership: High-impact role with full strategic and operational responsibility.
  • Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
  • Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
  • Location: Office in Gennevilliers, very close to Paris
  • Competitive Package: Attractive salary plus equity participation.
  • Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategySEOCACCPSROImulti-channel campaignskeyword optimisationdata analysisbudget managementperformance metrics
Soft skills
analytical skillsproblem-solving skillscommunication skillscollaboration skillsleadershipmentoringautonomyprioritisationinfluencing stakeholderscreativity