Upwardly Global

Digital Marketing

• Oversee digital marketing strategy to maximize audience engagement and action across social media, email marketing, website content (including SEO and landing pages), and paid ad campaigns for job seeker recruitment, fundraising and brand awareness
• Develop and maintain content strategy ensuring brand consistency in partnership with Director of Communications
• Develop and implement digital campaigns, including influencer and UGC content strategies
• Drive creative, multichannel storytelling, managing and commissioning graphic design, photography and video content
• Evaluate and adapt channels as organizational needs and digital trends evolve
• Co-lead development and use of audience personas; write, edit and commission creative content including ad copy, website content, blog posts and emails
• Manage development of social media toolkits for external partners and develop co-marketing campaigns with corporate/institutional partners
• Champion staff-generated UGC to promote brand and expertise; work with products team to market products and services
• Oversee content development, maintain content calendar, and manage relationship with external digital marketing agency
• Supervise and mentor a team of two staff and external consultants; collaborate with other departments to meet organizational goals
• Track and analyze marketing metrics with the Director of Communications to measure effectiveness and improve strategies
• Reports to President of Upglo (Upwardly Global) and collaborates closely with Director of Communications

Director of Digital Marketing