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About the role
Key responsibilities & impact- Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused.
- Own go-to-market comms plans for new product launches.
- Create impactful product marketing materials to support growth across different ICP segments.
- Drive product thought leadership initiatives and build Upvest’s product community through events.
- Translate market and client insights into actionable input for Product and Growth teams.
Requirements
What you’ll need- 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure.
- Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs.
- Experience driving GTM strategies for product launches at scale-ups.
- Strong collaboration skills with Product, Sales, and Marketing stakeholders.
- Background in finance or investments.
- Outcome-focused mindset: comfortable setting KPIs and measuring impact.
- Hands-on ownership combined with strategic thinking.
- Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike.
- Have expertise with regulated products or multi-regional product market entry.
- Have experience building and scaling product communities.
- Are proactive in bringing the latest product marketing practices into your work.
- Are active in sharing knowledge both internally and externally.
- Speak German (C2)
Benefits
Comp & perks- Impact-driven work: We’re building the infrastructure that will power the future of investing in Europe. It’s complex, ambitious, and meaningful. You’ll work with modern technologies and create something entirely new. No legacy systems, no limits.
- Wellbeing: Recharge with 30 days of annual leave and maintain a healthy lifestyle with sports benefits. Access confidential professional coaching and enjoy the flexibility to work remotely abroad for up to 183 days a year. Recharge with UpRest, a one-month fully paid sabbatical after every 4 years of working at Upvest.
- Development: Growth is in our DNA. Each Upvenger has access to a personal development budget and the freedom to decide how to use it.
- Flexible work environment: Work from any of our hubs in Berlin, London or Tallinn hybrid or remotely across Europe, depending on the role. We give you the choice and budget to work where you’re most comfortable and productive, either at home or in the office. You choose.
- Compensation and equity: We believe that all Upvengers contribute to our success and deserve a competitive, above-market salary and a participation in our employee equity program.
- Team celebrations: Participate in company-wide events, such as UpFest, dinners, offsites and our Holiday party, to connect with colleagues and celebrate our achievements.
- Inclusion: We’re committed to a culture where everyone belongs and thrives. Our Employee Resources Groups foster inclusion and connection, like Upfem for our female Upvengers, or UpVergent supporting neurodivergent Upvengers and allies.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingB2B SaaSGTM strategiesKPI settingproduct messagingproduct positioningmarket insightsproduct launchesnarrative developmentcommunity building
Soft Skills
collaborationcommunicationstrategic thinkingoutcome-focused mindsetproactivityknowledge sharingclient-focusedengagementownershipthought leadership