Senior Lifecycle Marketing Manager, Activation

Upstart

Senior Lifecycle Marketing Manager responsible for omni-channel customer conversion journeys in Upstart's AI lending marketplace. Collaborating with cross-functional teams to drive growth and optimize performance metrics.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $138,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing with a focus on driving measurable results through omni-channel strategies and data-driven insights. Proficient in managing complex projects across technical, business, and creative teams while optimizing customer journeys and reporting metrics.

Highest-signal resume keywords

Lifecycle MarketingData AnalysisProject ManagementIterable ExperienceStatistical Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingData AnalysisStatistical TestingProject ManagementKPI MeasurementSpreadsheet ToolsBI ToolsCustomer Journey OptimizationAudience Criteria DevelopmentHypothesis-Driven Testing

Soft Skills

Creative Problem-SolverExcellent CommunicationResults-Oriented Work EthicSelf-StarterCross-Functional Collaboration

Tools & Technologies

IterableLookerModeHighTouchReporting Dashboards

Industry Keywords

Omni-Channel JourneysCustomer LifecycleCreative StrategyCACRevenue Growth

About the role

Key responsibilities & impact

Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys
Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
Size and estimate potential project impact on CAC, revenue, and other KPIs
Help build and execute against a hypothesis-driven testing roadmap for owned journeys
Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
Uplevel the team’s processes and documentation of journeys
Maintain and improve reporting dashboards, in partnership with Analytics
Partner with Creative team to build visually seamless, highly engaging touchpoints
With the wider business, share plans, results, learnings, and best practices
Serve as a CRM and lifecycle marketing subject matter expert on the Growth team

Requirements

What you’ll need

4+ years experience in lifecycle marketing
A proven track record at driving measurable results toward KPIs
Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
A strong understanding of statistical testing principles within CRM
Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
A self-starter who sees challenges as opportunities and is a creative problem-solver
Hands-on experience in Iterable is a must
Excellent written and verbal communication skills
Highly driven and results-oriented work ethic
Experience with SMS and/or mobile push strongly preferred
Bonus if you’ve worked with a CDP (we use HighTouch)

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)