Head of Lifecycle Marketing – Personal Loans

Upstart

Lead lifecycle marketing strategy for Upstart's core lending products. Manage a team to improve engagement and revenue across customer lifecycle programs.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesLead💰 $169,400 - $269,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in leading lifecycle marketing strategies and managing teams to drive revenue growth through optimized customer journeys and data-driven decision-making. Proficient in collaborating cross-functionally to enhance customer experiences and improve operational efficiency.

Highest-signal resume keywords

Lifecycle Marketing StrategyTeam ManagementCustomer Journey OptimizationPerformance-Driven Marketing ProgramsB2C Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer Journey DesignRevenue ForecastingFunnel Performance AnalysisSegmentationExperimentationPersonalizationAI-Powered DecisioningMarketing AutomationData Analysis

Soft Skills

CoachingCommunicationCollaborationLeadershipPrioritization

Tools & Technologies

Enterprise Marketing Automation Platform

Industry Keywords

B2C ProductsCustomer EngagementLifecycle PerformanceCross-Functional PartnershipExecution Quality

About the role

Key responsibilities & impact

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Requirements

What you’ll need

Bachelor's degree or equivalent practical experience.
10+ years of lifecycle marketing experience supporting B2C products.
3+ years of direct people management experience leading lifecycle marketing teams.
4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)