Lifecycle Marketing Manager

Upstart

Lifecycle Marketing Manager at Upstart owning lifecycle marketing strategy for personal loan applicants. Collaborating with cross-functional teams to improve customer engagement and drive revenue growth.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $109,000 - $239,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, campaign management, and performance analysis to drive customer engagement and revenue growth. Proficient in utilizing marketing automation platforms and analytics tools to optimize lifecycle initiatives and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

B2C Lifecycle Marketing ExperienceCampaign Management in IterableAnalytics and Business Intelligence ToolsCross-Functional CollaborationAudience Segmentation Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign OptimizationPerformance AnalysisAudience SegmentationEmail MarketingSMS MarketingPush NotificationsRingless VoicemailForecastingAI-Powered Decisioning

Soft Skills

Strategic ThinkingCommunicationCollaborationProblem SolvingCreativity

Tools & Technologies

IterableBrazeSalesforce Marketing CloudAdobe CampaignAnalytics Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Customer Lifecycle ProgramsPerformance-Driven MarketingRe-Engagement StrategiesChannel MixHigh-Impact Initiatives

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Requirements

What you’ll need

Bachelor's degree or equivalent practical experience.
4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)