Senior Performance Marketing Manager, Direct Mail, Offline Growth

Upstart

Senior Performance Marketing Manager leading Direct Mail and offline growth strategies at Upstart. Optimizing marketing channels for efficient customer acquisition and business performance.

Posted 4/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $138,000 - $192,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
Build our broader offline growth channels (OOH, linear TV, and brand testing)
Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

Requirements

What you’ll need

Bachelor’s degree or equivalent practical experience
5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
Health Savings Account contributions from Upstart for eligible plans
Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
Paid time off, sick and safe time, and company holidays
Paid family and parental leave to support caregiving and major life moments
Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketinganalytics-driven marketingA/B testingincrementality testinggeo-lift testingcampaign analysisaudience targetingbudget managementcustomer acquisition

Soft Skills

collaborationcommunicationstrategic thinkingdata analysisinsight generationcreative developmentcross-functional teamworkleadershipproblem-solvingaccountability

Certifications

Bachelor's degree