Senior Manager, Product Marketing

Upstart

Senior Manager of Product Marketing leading go-to-market strategies for Upstart's AI lending solutions. Collaborating with multiple teams to drive product messaging and partner engagement.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $211,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives
Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations
Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing
Develop sales and executive-level materials that improve C-level engagement and support deal progression
Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates
Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market

Requirements

What you’ll need

Bachelors degree with 5+ years of experience in product marketing, preferably in fintech, financial services, or B2B environments serving banks or credit unions
Proven ability to distill complex products, data, and marketplace dynamics into clear, compelling messaging that drives lender interest and adoption
Track record of leading complex, cross-functional initiatives with multiple stakeholders, driving alignment and execution across parallel workstreams
Experience creating sales enablement materials (e.g., pitch decks, collateral, case studies) used by revenue teams
Experience partnering with Sales to develop effective positioning and enablement materials and strategies
Strong ownership mindset with a history of proactively identifying growth opportunities, addressing gaps, and driving initiatives end-to-end
Ability to operate effectively in fast-paced, ambiguous environments.

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
Health Savings Account contributions from Upstart for eligible plans
Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
Paid time off, sick and safe time, and company holidays
Paid family and parental leave to support caregiving and major life moments
Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategiessales enablement materialscompetitive intelligencemessaging developmentdata analysiscross-functional initiativesstakeholder managementsales pipeline managementdeal progression

Soft Skills

leadershipcommunicationcollaborationproactive mindsetproblem-solvingadaptabilitystrategic thinkingownershipalignmentengagement

Certifications

Bachelor's degree