Upstart

Senior Performance Marketing Manager – Emerging Product

Upstart

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $130,800 - $181,100 per year

Job Level

Senior

About the role

  • Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
  • Build Upstart’s HELOC performance marketing engine from the ground up, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
  • Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
  • Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
  • Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.

Requirements

  • 7+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
  • Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
  • Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
  • Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
  • Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key
Benefits
  • Competitive Compensation (base + bonus & equity)
  • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
  • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
  • Employee Stock Purchase Plan (ESPP)
  • Life and disability insurance
  • Generous holiday, vacation, sick and safety leave
  • Supportive parental, family care, and military leave programs
  • Annual wellness, technology & ergonomic reimbursement programs
  • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
  • Catered lunches + snacks & drinks when working in offices

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingdigital media buyingSEMpaid socialdisplay advertisingkeyword strategybid managementad copy testinglanding page optimizationdata analysis
Soft skills
analytical skillsproblem-solvingadaptabilitystrategic thinkingcreativitycommunicationcollaborationtime managementdecision-makingleadership