Upside

Principal Product Marketing Manager, Account Management

Upside

full-time

Posted on:

Location Type: Hybrid

Location: Washington • District of Columbia, Washington • 🇺🇸 United States

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Salary

💰 $175,000 - $200,000 per year

Job Level

Lead

About the role

  • Drive Early Engagement & Activation: Develop and refine strategies to ensure customers quickly realize the value of our platform, increasing adoption and reducing time to activation.
  • Support Expansion & Upsell Efforts: Create compelling materials and messaging that help Account Managers identify and execute expansion opportunities within existing accounts.
  • Develop QBR & Account Review Positioning: Develop frameworks, templates, and content that improve the effectiveness of Quarterly Business Reviews (QBRs) and Annual Reviews (ARs), helping our teams articulate impact and long-term value.
  • Develop Playbooks & Scalable Strategies: Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy.
  • Boost Referral & Advocacy Programs: Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation from happy customers.
  • Identify & Address Churn Risks: Analyze customer data and feedback to proactively identify churn risks and implement targeted initiatives that improve retention.
  • Represent the Product in Customer Meetings: Join key account discussions to support messaging, address product questions, and gather insights to refine positioning and customer education.
  • Close the Loop with Product & GTM Teams: Actively contribute to the product feedback loop, ensuring customer insights shape product development and go-to-market strategies.

Requirements

  • 7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
  • A deep understanding of customer lifecycle marketing, including strategies for activation, expansion, and retention.
  • Strong storytelling and messaging skills, with the ability to translate complex product features into clear, compelling narratives that drive customer engagement.
  • Experience developing sales enablement and account management materials, including playbooks, QBR frameworks, and expansion messaging.
  • Proven ability to collaborate cross-functionally, especially with Account Management, Implementation, and Product teams.
  • A data-driven mindset, with experience using customer insights and retention metrics to inform strategy and execution.
  • A passion for customer success and growth, with a relentless focus on helping customers realize and expand their value with our platform.
Benefits
  • Medical, dental, and vision coverage starting on Day 1
  • Equity (ISOs)
  • 401(k) program
  • Family planning programs + paid parental leave
  • Physical fitness and wellness memberships
  • Emotional and mental health support programs
  • Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
  • Flexible work environment
  • Lunch reimbursement for in-office employees
  • Employee Resource Groups
  • Learning and Development stipend
  • Transparent culture
  • Amazing mission!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcustomer marketingcustomer lifecycle marketingsales enablementaccount managementdata analysisretention metricsstorytellingmessagingplaybook development
Soft skills
collaborationcommunicationcustomer success focusstrategic thinkingcreativityproblem-solvingadaptabilitycustomer engagementnarrative developmentcross-functional teamwork