Account Executive – New Customer Acquisition, Non Grocery
Upshop
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the full sales cycle from prospecting to close, with a primary focus on new logo acquisition in non-grocery food retail and foodservice segments
- Identify, qualify, and engage bakeries, central kitchens, butchers, commissaries, and specialty food operators with complex production and inventory needs
- Develop a deep understanding of customer workflows, production challenges, labor constraints, and waste drivers—and connect those needs to Upshop’s platform capabilities
- Execute a consultative sales approach, guiding prospects through discovery, solution alignment, and value articulation
- Build and manage a healthy pipeline through outbound prospecting, inbound leads, and strategic targeting
- Partner cross-functionally with Customer Success, Product, and Implementation teams to ensure smooth handoffs and realistic expectations
- Use Salesforce to manage pipeline, forecasting, activity tracking, and reporting
- Conduct competitive and market analysis to refine messaging and positioning in emerging food retail segments
- Contribute to go-to-market strategy, use-case development, and sales enablement as Upshop expands into new verticals
Requirements
- Proven experience in B2B SaaS sales, ideally within retail technology, foodservice technology, or operations-focused software
- Demonstrated success in new logo acquisition and building pipeline in emerging or under-penetrated markets
- Experience selling into food production, fresh operations, or multi-site operators (bakeries, kitchens, specialty food, etc.) is strongly preferred
- Strong consultative selling skills with the ability to engage operational and executive stakeholders
- Comfortable navigating complex, multi-stakeholder sales cycles
- Proficiency with Salesforce CRM and modern sales methodologies
- Excellent communication, discovery, and presentation skills
- Bachelor’s degree or equivalent experience
- Willingness to travel 30–40% to meet with prospects and customers
Benefits
- Austin based
- Competitive salary
- Employer-matched 401(k) plan
- Attractive flexible time off policy
- Career growth and development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS salesnew logo acquisitionpipeline buildingconsultative sellingcompetitive analysismarket analysissales enablementgo-to-market strategysolution alignmentvalue articulation
Soft skills
communication skillsdiscovery skillspresentation skillsstakeholder engagementcross-functional collaborationorganizational skillsproblem-solving skillsadaptabilityrelationship buildingstrategic targeting
Certifications
Bachelor’s degree