Senior Content Creator, Growth Lead

UPROSPECT

Senior content and growth lead scaling a direct-to-consumer barware ecommerce brand. Creating viral short-form videos, running paid campaigns, and optimizing Shopify for profitable growth.

Posted 8/11/2026full-timeRemote • 🇨🇴 ColombiaSenior💰 $3,000 - $3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in short-form video content creation and performance marketing, with a strong focus on ecommerce conversion optimization and effective use of social media platforms. Proven ability to scale revenue through strategic content and advertising initiatives while leveraging data-driven insights.

Highest-signal resume keywords

Short-Form Video Content CreationEcommerce Conversion OptimizationPaid Advertising ManagementShopify ProficiencyAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo FilmingScript WritingA/B TestingCampaign OptimizationPerformance MarketingCustomer AcquisitionData AnalysisTrend AnalysisEngagement Strategies

Soft Skills

Excellent Communication SkillsCreativityAdaptabilityCollaborationAttention to Detail

Tools & Technologies

ShopifyMeta AdsGoogle AdsTikTokYouTubeAI Tools

Industry Keywords

EcommerceSocial Media MarketingContent StrategyDigital MarketingConsumer Brands

About the role

Key responsibilities & impact

Personally create engaging short-form content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms
Film product demonstrations, lifestyle content, educational videos, and viral concepts featuring company products
Write hooks, scripts, captions, and creative concepts that capture attention and drive engagement
Stay on top of social media trends and quickly produce content aligned with the brand while maximizing reach and sales
Build, launch, monitor, and optimize advertising campaigns across Meta, Google, TikTok, and other emerging platforms
Test audiences, creatives, offers, landing pages, and messaging to improve campaign performance
Scale successful campaigns while maintaining strong ROAS and profitable customer acquisition
Continuously improve the Shopify store to increase conversions and improve customer experience
Update product pages, landing pages, offers, bundles, and merchandising based on customer behavior and performance data
Run A/B tests to improve conversion rate, average order value, and ecommerce performance
Manage product content and listings across Shopify, TikTok Shop, Amazon, and future sales channels
Own strategy, content creation, and execution while working directly with company founders to scale revenue and improve marketing efficiency

Requirements

What you’ll need

4+ years of experience leading content creation with yourself on camera and performance marketing initiatives
Short-form video content creation experience and high comfort appearing in short-form videos
Proven success scaling ecommerce or consumer brands via social media content
Experience managing paid advertising across Meta and Google is a big plus
Experience creating high-performing short-form video content
Strong understanding of Shopify and ecommerce conversion optimization
Excellent English communication skills
Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana, or similar to create and improve marketing workflows
Must be located in LATAM
Must achieve double ROAS

Benefits

Comp & perks

Remote work
PTOs
Weekends Off
Performance Bonuses
Holidays
Growth opportunities
Schedule flexibility