Head Of Growth – Marketing

UPROSPECT

Lead marketing strategy across paid and organic channels for an innovative e-commerce brand. Own content creation, advertising, and optimization for revenue growth in a vibrant startup environment.

Posted 7/29/2026full-timeRemote • 🇨🇴 ColombiaLead💰 $3,000 - $3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating engaging short-form video content and managing performance marketing initiatives across social media platforms. Proficient in optimizing ecommerce strategies and utilizing data-driven insights to enhance campaign performance and customer experience.

Highest-signal resume keywords

Content CreationPerformance MarketingPaid Advertising ManagementEcommerce Conversion OptimizationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Short-Form Video Content CreationEcommerce StrategyCampaign Performance AnalysisContent Marketing MetricsAdvertising Campaign Optimization

Soft Skills

Excellent English Communication

Tools & Technologies

ShopifyMeta AdsGoogle AdsTikTokAI Tools

Industry Keywords

Social Media TrendsCustomer AcquisitionROASCACConversion Rate

About the role

Key responsibilities & impact

Personally create engaging short-form content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms.
Film product demonstrations, lifestyle content, educational videos, and viral concepts featuring our products.
Write hooks, scripts, captions, and creative concepts that capture attention and drive engagement.
Stay on top of social media trends and quickly produce content that fits our brand while maximizing reach and sales.
Personally build, launch, monitor, and optimize advertising campaigns across Meta, Google, TikTok, and other emerging platforms.
Test audiences, creatives, offers, landing pages, and messaging to continuously improve campaign performance.
Continuously improve the Shopify store to increase conversions and deliver a better customer experience.
Manage product content and listings across Shopify, TikTok Shop, Amazon, and future sales channels.
Monitor key business metrics including ROAS, CAC, conversion rate, revenue growth, and customer acquisition performance.

Requirements

What you’ll need

4+ years of experience leading content creation and performance marketing initiatives.
Proven success scaling ecommerce or consumer brands via social media content.
Strong expertise managing paid advertising across Meta and Google.
Experience creating high-performing short-form video content.
Strong understanding of Shopify and ecommerce conversion optimization.
Strong analytical mindset with the ability to make data-driven decisions (content marketing metrics).
Excellent English communication skills.
Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana or similar to create and improve marketing workflows.

Benefits

Comp & perks

Remote work
PTOs
Weekends Off
Performance Bonuses
Holidays
Growth opportunities
Schedule flexibility