Head of Growth and Marketing

UPROSPECT

Head of Growth & Marketing leading strategies across various digital channels for an innovative e-commerce brand. You will own growth strategy and execution to drive revenue and market engagement.

Posted 7/1/2026full-timeRemote • 🇨🇴 ColombiaLead💰 $3,000 - $3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategy and performance marketing, with a focus on optimizing paid advertising campaigns across platforms like Meta and Google. Proficient in creating engaging short-form video content and enhancing ecommerce conversion through Shopify.

Highest-signal resume keywords

Growth Marketing StrategyPaid Advertising ManagementEcommerce Conversion OptimizationShort-Form Video Content CreationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth MarketingPerformance MarketingPaid AdvertisingEcommerce ScalingConversion Rate OptimizationKey Performance Indicator TrackingReturn on Ad Spend (ROAS)Customer Acquisition Cost (CAC)Analytical SkillsContent Strategy Development

Soft Skills

Excellent Communication Skills

Tools & Technologies

ShopifyAI ToolsClaude CodeChatGPTMidjourneyNano Banana

Industry Keywords

EcommerceDigital MarketingSocial Media MarketingAdvertising CampaignsEmerging Channels

About the role

Key responsibilities & impact

Own the overall growth strategy across Meta, Google, TikTok, and emerging channels.
Plan, launch, and optimize paid advertising campaigns focused on profitable growth.
Continuously improve Return on Ad Spend (ROAS) while increasing advertising spend responsibly.
Test creative concepts, audiences, offers, and messaging to maximize performance.
Develop and execute a high-performing content strategy across social platforms.
Create and oversee engaging short-form video content that drives both engagement and sales.
Optimize the Shopify website for conversion and customer experience.
Track key marketing KPIs including ROAS, CAC, conversion rate, and revenue growth.

Requirements

What you’ll need

4+ years of experience leading growth or performance marketing initiatives
Proven success scaling ecommerce or consumer brands
Strong expertise managing paid advertising across Meta and Google
Experience creating high-performing short-form video content
Strong understanding of Shopify and ecommerce conversion optimization
Strong analytical mindset with the ability to make data-driven decisions
Excellent English communication skills
Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana or similar to create and improve marketing workflows

Benefits

Comp & perks

Remote work
PTOs
Weekends Off
Performance Bonuses
Holidays
Growth opportunities
Schedule flexibility