Marketing Director

UPROSPECT

Marketing Director driving digital growth, brand positioning, and content marketing for an award-winning HealthTech IT services company focused on B2B sales.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $4,000 - $5,000 per monthWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute a comprehensive SEO strategy , including technical SEO , on-page optimization, keyword research, backlink strategy, and performance monitoring focus on B2B marketing sales (HANDS-ON).
Own and continuously optimize the company website , including content updates, landing pages , UX copy , and conversion improvements (HANDS-ON).
Lead the content marketing strategy across blogs, case studies, whitepapers, newsletters, and social media channels to generate revenue.
Build and manage the editorial calendar to ensure consistent, high-quality content production to engagement audience.
Manage B2B email marketing campaigns , nurture sequences, and newsletters targeting prospects and existing clients to generate revenue.
Track, analyze, and report on marketing KPIs including organic traffic , engagement, rankings, and lead generation metrics.
Research industry trends in SEO, HealthTech , digital transformation, and B2B marketing to continuously improve strategy and execution.

Requirements

What you’ll need

5 - 6+ years of experience in digital marketing with a strong focus on SEO and content strategy FOCUS on B2B Marketing sales (revenue).
Proven success driving organic growth, keyword rankings, website traffic, and B2B lead generation to engage potential clients.
Strong expertise in technical SEO and modern SEO tools such as Ahrefs, SEMrush, Google Search Console , or similar platforms.
Exceptional English writing and communication skills (C1 or higher).
Experience managing websites through CMS platforms such as WordPress, Webflow, or similar tools.
Strong understanding of B2B marketing and content creation for technical audiences.
Experience with B2B email marketing platforms such as HubSpot, Mailchimp , or similar tools.

Benefits

Comp & perks

Remote work
PTOs
Weekends Off
Growth opportunities
Schedule flexibility
A Macbook will be provided to you for your business activities.
Flexible work schedule.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOtechnical SEOon-page optimizationkeyword researchbacklink strategycontent marketingB2B lead generationorganic growthwebsite trafficdigital marketing

Soft Skills

communication skillswriting skillscontent creationstrategic thinkinganalytical skillsproject managementteam leadershipaudience engagementtime managementadaptability