UPM - The Biofore Company

Senior Manager, Strategic Brand Marketing

UPM - The Biofore Company

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Europe

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Job Level

Senior

About the role

  • Identify and evaluate high-potential consumer brand partners aligned with company product and growth objectives
  • Develop and articulate differentiated value propositions tailored to target brand segments
  • Scope and implement strategic brand engagement strategies to create downstream demand in collaboration with sell-to partners
  • Qualify and establish strategic brand partnerships through a structured funnel approach
  • Develop and implement scalable commercial engagement frameworks for brand partners
  • Analyze and optimize the value chain architecture to ensure seamless integration with brand partner requirements
  • Drive demand generation initiatives with brand partners to influence downstream behavior and increase sell-through
  • Lead brand-focused marketing initiatives, including co-branding, storytelling, and omni-channel activation
  • Align and integrate marketing campaigns with sales, product, and partnership teams to ensure unified market execution

Requirements

  • You have a bachelor’s degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred
  • You have seven years of experience in strategic marketing, brand partnerships, or business development, ideally in B2B2C industries
  • You have a proven track record of developing and managing strategic partnerships with global consumer brands
  • You have strong experience in value proposition development, market segmentation, and downstream marketing
  • You have a deep understanding of value chain dynamics, demand creation strategies, and commercial models
  • You have exceptional communication, negotiation, and stakeholder management skills.
Benefits
  • A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
  • A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
  • Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
  • Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingbrand partnershipsbusiness developmentvalue proposition developmentmarket segmentationdemand generationcommercial engagement frameworksvalue chain analysisdownstream marketingco-branding
Soft Skills
communicationnegotiationstakeholder management
Certifications
bachelor's degree in Marketingbachelor's degree in BusinessMBA