Marketing Manager

Upland Software

Marketing Manager to help build and scale vertical marketing programs at Upland Software. A hands-on role suitable for marketers with B2B SaaS experience who can create targeted campaigns.

Posted 7/18/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies and demand generation initiatives for enterprise SaaS, with a strong focus on creating industry-specific content and aligning marketing efforts with sales priorities.

Highest-signal resume keywords

Go-To-Market StrategyDemand GenerationContent CreationProject ManagementCollaboration with Sales Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ExecutionBudget ManagementVertical Marketing ProgramsContent DevelopmentPerformance Analysis

Soft Skills

Strong Writing SkillsOrganizational SkillsAdaptabilityProactive Communication

Tools & Technologies

CanvaAI Powered Tools

Industry Keywords

Enterprise SaaSBuyer PersonasMarket TrendsSales EnablementCustomer Insights

About the role

Key responsibilities & impact

Outline and execute go ‑ to ‑ market and demand generation initiatives aligned to defined audiences and sales priorities
Develop vertical-specific marketing plans for priority industries, including target accounts, buyer personas, market trends, key pain points, value propositions, and campaign themes
Partner with Sales, and Product Management to translate industry needs into clear vertical messaging, positioning, proof points, and sales plays
Create industry-specific content and enablement assets, such as vertical landing pages, email sequences, one-pagers, talk tracks, pitch slides, webinar themes, and customer stories
Use customer insights, win/loss feedback, competitive research, and campaign performance data to refine vertical programs and improve relevance with target buyers
Translate product capabilities into clear, value ‑ driven messaging that supports buyer education and sales conversations
Create high ‑ quality content across core channels, including: Website and landing pages, Email and nurture campaigns, One ‑ pagers, presentations, and sales enablement assets, Social and paid campaign copy
Design lightweight assets independently using Canva or similar tools
Own marketing deliverables end-to-end, from brief to launch, ensuring timely execution and stakeholder alignment
Partner closely with sales and product teams to align priorities, validate messaging, and support active opportunities
Use AI powered tools to increase efficiency across content creation, campaign execution, and performance analysis, while applying strong judgment and brand standards
Track campaign performance and apply learnings to improve future execution
Support webinars, virtual events, and outbound campaigns as needed
Communicate progress, risks, and next steps proactively in a remote, cross functional environment

Requirements

What you’ll need

5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS
Strong writing skills with the ability to simplify complex concepts
Experience executing campaigns with tightly managed budgets
Comfortable owning multiple initiatives simultaneously
Strong organizational and project management skills
Experience collaborating closely with sales and product teams
Experience building or supporting vertical, industry, segment, or account-based marketing programs
Ability to adapt quickly to feedback and shifting priorities

Benefits

Comp & perks

Our operating model has always supported remote work
Culture of growth and possibility