Senior Marketing Manager, Performance/Growth Marketing

Uphold Inc.

Senior Marketing Manager focusing on Google Ads and Web-to-App user acquisition strategies. Managing campaigns and optimizing web channels at a leading marketing firm.

Posted 4/29/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
Maintain our Web Affiliate/Partner channel, managing relationships, commission structures, and compliance to drive incremental user acquisition.
Partner with our design and tech teams to build, test, and scale high-performing landing pages.
Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth.

Requirements

What you’ll need

5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
Proven Track Record: You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
Affiliate Channel Experience: Demonstrated success launching, managing, and scaling an internal web-based affiliate or partner marketing program.
CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
Strategic Thinking: You can articulate the why behind a strategy, not just the how .
Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).

Benefits

Comp & perks

The chance to own the biggest growth lever in the company
A mature CRO structure ready for you to build and test
A data-driven environment where "testing and learning" is the default setting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingGoogle AdsSearchPmaxYouTubeconversion rate optimization (CRO)landing page optimizationtracking and taggingincrementality analysisROI/ROAS focus

Soft Skills

strategic thinkingcreative eyerelationship managementcommunicationcollaboration