Uphold Inc.

CRM Marketing Specialist

Uphold Inc.

contract

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $70,000 per year

Job Level

JuniorMid-Level

Tech Stack

SQL

About the role

  • Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
  • Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
  • Design and implement advanced segmentation using behavioral, transactional, and real-time data
  • Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
  • Maintain campaign documentation, tracking, and reporting
  • Partner with engineering and data teams to expand and maintain integrations and event tracking
  • Collaborate with internal teams to ensure alignment and smooth execution
  • Monitor campaign performance and assist in surfacing insights and optimizations
  • Support A/B testing and other experimentation to improve effectiveness
  • Identify and execute automation opportunities to streamline operations and scale campaign delivery

Requirements

  • 2-5 years of experience in CRM, marketing automation, or lifecycle marketing
  • Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)
  • HTML/CSS knowledge.
  • Strong attention to detail and QA discipline in campaign execution
  • Familiarity with segmentation, triggers, personalization, and journey building
  • Comfortable working with campaign performance metrics, dashboards, and reporting tools
  • Strong organizational and project management skills
  • Ability to work cross-functionally with marketing, product, engineering, and data teams
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
  • Bonus if you have: Experience working in fintech or finance-related industries. Personal and professional experience in blockchain and crypto is a plus. Experience with Customer.IO Experience with Pipedrive Strong data analysis skills, including SQL.
Benefits
  • An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
  • An international team, in a cutting edge field, working on the most fascinating projects.
  • Growth and career opportunities, and the chance to be proactive and creative.
  • A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
  • Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
  • Interesting events that keep you connected with the team and celebrate our success.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationsegmentationHTMLCSSA/B testingdata analysisSQLcampaign performance metricspersonalizationjourney building
Soft skills
attention to detailQA disciplineorganizational skillsproject managementcross-functional collaborationwritten communicationverbal communication