Partner & Events Marketing Manager

UpGuard

Partner and Events Marketing Manager facilitating marketing efforts through events and partnerships at UpGuard. Engaging with external partners to generate pipeline and deepen relationships while managing marketplace listings.

Posted 6/23/2026full-timeRemote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

AWSAzureCyber Security

About the role

Key responsibilities & impact

Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables
Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing
Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond
Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution, reducing the time UpGuard needs to invest per event over time
Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI
Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign
Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners
Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences
Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation
Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets
Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction

Requirements

What you’ll need

3+ years of specialized experience in Partner Marketing, Field Events, or Channel Marketing preferably within SaaS or Cybersecurity
Proven track record of planning and executing high-quality B2B events, both virtual and in-person, with measurable pipeline outcomes
Strong project management skills with the ability to manage multiple concurrent events and campaigns across different partners and timelines
Excellent stakeholder management and communication skills comfortable coordinating across Sales, Product Marketing, Design, and external partner contacts simultaneously
Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers
Experience using marketing automation (HubSpot) and CRM platforms to track event leads, campaign activity, and ensure accurate attribution
High attention to detail with strong commercial acumen able to manage event budgets and report on ROI

Benefits

Comp & perks

Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their roles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event planningevent productionpost-event analysisbudget managementpipeline generationproject managementco-marketing campaignsperformance reportingevent metrics trackingcontent adaptation

Soft Skills

stakeholder managementcommunication skillscross-functional relationship buildingattention to detailcommercial acumenorganizational skillscollaborationproblem-solvingtime managementleadership