Marketing Analytics Lead

UpGuard

Experienced Data Analyst driving insights for marketing performance at UpGuard. Collaborating with various marketing teams to optimize investment and channel strategies.

Posted 5/26/2026full-timeRemote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

BigQueryCloudETL

About the role

Key responsibilities & impact

Actionable Insight: Generate compelling and actionable insights from complex, multi-source marketing data sets that directly inform channel investment, campaign design, and pipeline strategy.
Stakeholder engagement: Establish strong collaborative relationships with marketing leaders and operators across demand gen, partner, field, product marketing, and brand, delivering high-impact analytics initiatives that translate loose, evolving requirements into clear deliverables.
Attribution & Measurement: Design, build, and maintain the attribution framework for UpGuard – spanning first and multi-touch attribution and incrementality testing – and clearly communicate the trade-offs and assumptions behind each lens.
Channel & Program Analytics: Develop a deep, first-principles understanding of channel logic across paid media, organic, content, lifecycle, partner, and field, and build the metrics, models, and dashboards that let each program owner self-serve their performance.
Data Products: Partner with the data engineering team to design, construct, and maintain foundational marketing data assets – translating loose marketing requirements into well-specified dbt models that the whole organisation can rely on.
Business Intelligence: Partner strategically with marketing stakeholders to provide robust self-service and conversational analytics capabilities, using design thinking principles to build user-friendly dashboards for funnel performance, channel ROI, partner sourced pipeline, and field event attribution.
Deep Dive analysis: Personally conduct thorough, hands-on, technical analysis to diagnose and solve the most significant marketing challenges – from channel saturation and diminishing returns to lead quality decay and campaign cannibalisation.
Commercial Analysis: Provide ongoing operational support to the commercial growth of the organisation, connecting marketing investment to pipeline, ARR, and payback in ways that finance and the executive team trust.

Requirements

What you’ll need

Proven Leadership: 4+ years delivering analytics solutions for Marketing teams within a high-growth SaaS company.
Marketing Domain Expertise: Strong working knowledge of channel logic across paid, organic, lifecycle, partner, and field marketing – including how each channel is planned, instrumented, and measured – and fluency in attribution methodologies (multi-touch, incrementality, and marketing mix modelling).
Partner & Field Marketing Fluency: Understanding of how partner-sourced and partner-influenced pipeline is tracked, and how field marketing programs (events, conferences) are measured against pipeline and revenue outcomes.
Requirements Translation: A demonstrated ability to take loose, ambiguous, or evolving marketing requirements and translate them into well-structured dbt models, clear metric definitions, and insights stakeholders can act on.
Consulting Background: Experience in a consulting role, successfully managing a diverse portfolio of projects across various companies and stakeholder groups.
Data Infrastructure Expertise: Strong understanding of modern data infrastructure (e.g., cloud data warehouses like BigQuery; ETL/ELT tools; dbt model development; modern data visualisation tools like ThoughtSpot, OMNI, Looker).
Exceptional Business Acumen: Ability to quickly understand complex business problems, identify key performance indicators, and translate data into strategic insights that drive tangible business value.
Communication & Influence: Excellent communication (verbal and written) skills, with the ability to articulate complex analytical concepts – including attribution and MMM trade-offs – to both technical and non-technical audiences and influence decision-making.
Strategic & Analytical Thinking: Highly analytical and strategic mindset, with a proven track record of developing and executing data strategies that align with marketing and business objectives.
Data Development: Directly engage in the creation of fundamental data and Business Intelligence (BI) infrastructure and assets, including hands-on dbt model authorship.

Benefits

Comp & perks

Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their role
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analytics solutionsattribution methodologiesdbt model developmentdata analysisdata visualizationchannel logicmarketing mix modelingincrementality testingcommercial analysisbusiness intelligence

Soft Skills

leadershipcommunicationinfluencestrategic thinkinganalytical thinkingrequirements translationcollaborationproblem-solvingconsultingbusiness acumen