Social Media Manager

UpGuard

Social Media Manager enhancing UpGuard's digital presence across LinkedIn, X, Instagram, and YouTube. Bridging technical capabilities and brand identity for a leading cybersecurity platform.

Posted 5/2/2026full-timeRemote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube
Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience
Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results
Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts
Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns
Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation
Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach
Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series
Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

Requirements

What you’ll need

B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company
Editorial & Narrative Mastery: The ability to maintain a master editorial calendar that synthesizes various marketing streams into a cohesive, non-cluttered narrative for a sophisticated technical audience
Project Coordination Prowess: Proven success acting as the "connective tissue" between Campaign, Content, Video, and Product teams
Exceptional Communication Skills: A master of the "short-form" hook with the ability to write clear, authoritative, and engaging copy
Advocacy & Humanization Focus: Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust
Data-Driven Mindset: Proficiency in social analytics tools and the ability to translate metrics into actionable growth strategies
Creative Vision: A strong eye for visual storytelling and experience briefing creative teams on social-first assets
AI & SEO Fluency: A forward-thinking understanding of how to optimize social metadata, transcripts, and long-form posts to influence AI search engines and LLM citations
Strategic Thinking: The ability to align social media activities with broader business objectives and marketing campaigns
Collaborative Spirit: A proven track record of working effectively across multiple departments in a fast-paced, remote environment

Benefits

Comp & perks

Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their roles

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media managementcontent strategydata analysisSEO optimizationvideo content productioneditorial calendar managementsocial analytics toolsAI optimizationB2B marketingcampaign management

Soft Skills

communication skillsproject coordinationstrategic thinkingcollaborationcreative visionadvocacy focusnarrative masterydata-driven mindsetleadershipproblem-solving