UpGuard

Content Writer

UpGuard

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Tech Stack

Cyber Security

About the role

  • Create & Publish Core Campaign Content: Develop and write foundational long-form content assets (e.g., technical blogs, white papers, guides), and take full ownership of uploading and formatting this content directly onto the UpGuard Website.
  • Fuel Paid Media: Develop persuasive ad copy, landing page headlines, and banner content tailored specifically for Paid Search and Paid Social, working in close coordination with the Performance Marketing team.
  • Drive Direct Communication: Write compelling, action-oriented copy for all Ad Hoc Marketing Emails and newsletters, and manage the end-to-end execution of building, testing, and sending these emails via HubSpot.
  • Maximise Social Reach: Adapt and repurpose long-form content into engaging, succinct copy suitable for all Organic Social Media platforms, and directly manage the scheduling and publishing of these posts using Statusbrew.
  • Arm the Revenue Team: Serve as the core content provider for Revenue Enablement, transforming product messaging and campaign themes into practical sales battle cards, email templates, and scripts.
  • Maintain Voice & Tone: Ensure every piece of content—regardless of channel or format—adheres strictly to the defined UpGuard brand Voice and Tone and the specific personality of the campaign.

Requirements

  • 3+ years of professional copywriting or content creation experience, ideally within the B2B SaaS or Cybersecurity domain.
  • Hands-on experience with content distribution platforms, specifically building/sending emails in HubSpot, managing social media via Statusbrew (or similar tools), and uploading content via website CMS.
  • A versatile portfolio demonstrating expertise in adapting copy for diverse channel formats, from complex technical documentation to succinct, high-converting ad headlines.
  • Exceptional written and verbal communication skills, with an unwavering commitment to editorial quality, consistency, and accuracy.
  • Proven ability to manage content creation and distribution for multiple campaign sequences simultaneously within a fast-paced environment.
  • Strong collaborative spirit, capable of working effectively with cross-functional teams, including PMMs, Creative Leads, and the Revenue Enablement team.
  • Demonstrated ability to translate complex technical or risk management concepts into clear, engaging, and authoritative business value propositions.
  • Fluency in English (verbal and written) is the primary working language, with a base of operations in South Africa.
Benefits
  • Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer’s leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their role
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcontent creationtechnical documentationad copywritingemail marketingcontent distributioncampaign managementcontent adaptationSEO writingB2B marketing
Soft Skills
written communicationverbal communicationeditorial qualitycollaborationtime managementattention to detailcreativityadaptabilityproblem-solvingteamwork