UpGuard

Campaign Manager

UpGuard

full-time

Posted on:

Location Type: Remote

Location: Australia

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About the role

  • Campaign Strategy & Ownership: Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on brand awareness, authority and pipeline generation for your squad
  • Platform Narrative Scaling: Develop and execute campaign themes that position UpGuard as a comprehensive platform solution. You will help shift the customer conversation from "solving a single problem" to "adopting a complete cyber risk ecosystem”
  • Project Management & Coordination: Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
  • Shared Service Integration: Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
  • Budget Management: Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
  • Performance Tracking & Reporting: Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
  • Optimization: Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
  • Sales Alignment: Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

Requirements

  • Campaign Expertise: 3-5 years of experience managing multi-channel marketing campaigns, with a strong portfolio of brand-building or platform-focused work
  • Project Leadership: Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
  • Analytical Rigor: A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
  • Organizational Excellence: Proven ability to manage multiple projects simultaneously using tools like Asana, keeping cross-functional teams aligned and on schedule
  • Stakeholder Management: Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
  • Demand Focus: Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline
Benefits
  • Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer’s leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their roles
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementB2B marketingA/B testingperformance trackingKPI definitiondata analysisbudget managementlead nurturingpipeline generationcross-functional execution
Soft Skills
project managementorganizational skillscommunication skillsstakeholder managementanalytical skillsteam coordinationleadershipproblem-solvingadaptabilitycollaboration