UpGuard

Partner – Marketplaces Manager

UpGuard

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

AWSAzureCyber Security

About the role

  • Content Adaptation & Activation: Independently adapt, repackage, and activate existing Product Marketing and Sales content into partner- and marketplace-ready assets (e.g., datasheets, landing pages, co-branded materials, listing copy) to support partner enablement and pipeline generation. This role focuses on efficient reuse and distribution of existing messaging rather than net-new content creation, working closely with Product Marketing to ensure accuracy, consistency, and alignment with UpGuard’s core narratives.
  • Marketplace Optimisation: Own the end-to-end management, optimisation, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS, Azure), focusing on conversion rate and pipeline generation.
  • Partner Enablement Orchestration: Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and assets created by the Product Squads.
  • Co-Marketing Campaign Execution: Design, execute, and track joint marketing activities (e.g., co-hosted webinars, partner-specific landing pages, email blasts) with strategic partners to drive mutually beneficial pipeline.
  • Content Activation: Utilise content provided by the Squad Content Writers and PMMs to update partner portals, marketplace listings, and co-branded digital assets, guaranteeing brand and messaging consistency.
  • Pipeline Attribution: Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner-sourced and partner-influenced pipeline.
  • Process Management: Define and document the internal process for our product-aligned marketing squads to submit GTM assets for partner activation and marketplace implementation.

Requirements

  • 3+ years of specialised experience in Channel Marketing, Partner Marketing, or B2B Marketplace Management, preferably within SaaS or Cybersecurity.
  • Proven ability to drive measurable pipeline and revenue through third-party channels (MSSPs, resellers, or marketplaces).
  • Strong technical and operational understanding of optimising content and listings within B2B software marketplaces (e.g., familiarity with listing criteria, review management).
  • Exceptional project management skills, capable of coordinating concurrent GTM motions across multiple internal Squads and external partners.
  • Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers.
  • Expertise in using marketing automation (HubSpot) and CRM platforms to track partner leads, campaign activity, and ensure accurate attribution.
Benefits
  • Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer’s leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their role
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Channel MarketingPartner MarketingB2B Marketplace ManagementPipeline GenerationContent OptimisationProject ManagementMarketing AutomationCRM PlatformsAttribution Tracking
Soft skills
Cross-functional Relationship BuildingCoordinationCommunicationCollaborationAttention to Detail