Upflow

Senior Marketing Associate – AI Initiatives

Upflow

full-time

Posted on:

Location Type: Hybrid

Location: 🇮🇳 India

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Job Level

Senior

About the role

  • Own execution in HubSpot: campaigns, workflows, scoring models, analytics dashboards, and more
  • Partner with Sales to launch and monitor outbound campaigns using Amplemarket
  • Support SEO and growth experiments: content refreshes, on-page optimization, keyword tracking
  • Maintain and improve our marketing tech stack: Hubspot, make, GA4, Knock AI and more
  • Contribute to broader marketing efforts across brand, PR, AI workflows, and content syndication
  • Explore and integrate AI tools and workflows, create AI agents to increase efficiency, improve targeting, automate manual tasks and generate leads

Requirements

  • 2–3 years of experience in B2B SaaS marketing, preferably in a fast-paced, high-growth environment
  • Advanced user of HubSpot Marketing Hub (certifications a plus)
  • AI enthusiast who actively looks for opportunities to use AI to improve tools, content, and workflows
  • Solid understanding of SEO best practices and hands-on experience with tools like Ahrefs, SEMrush, or Search Console
  • Technically comfortable with integrations, automation, and light troubleshooting across systems
  • Detail-oriented, organized, and able to juggle multiple projects without dropping the ball
  • Curious, self-motivated, and excited to build systems that scale
  • Native English speaker or bilingual
Benefits
  • International Mindset: We have offices in Paris and New York.
  • Flexible working: Hybrid role based in India, within a remote-friendly culture
  • Exciting moment: Opportunity to join during a high-growth phase and shape how marketing scales
  • All-star team: A solid crew of ambitious, mission-driven professionals
  • Learning opportunity: Strong focus on learning and growing through education and professional development in hard and soft skills.
  • Trusting environment: Hands-off management style. We have a strong culture of ownership and autonomy.
  • Best in class perks: 35 paid days off, meal vouchers, cool offices, top-of-the-range equipment, and competitive salary.
  • Offsites: Regular offsites with the team, meetups, and strong connections to the startup ecosystem

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS marketingSEO best practicescampaign executionworkflowsanalytics dashboardskeyword trackingautomationintegrationscontent optimizationlight troubleshooting
Soft skills
detail-orientedorganizedmulti-project managementcuriousself-motivatedability to juggle projectsexcited to build systems
Certifications
HubSpot Marketing Hub certification