Upbound

Head of Alliances and Partnerships

Upbound

full-time

Posted on:

Location Type: Remote

Location: Remote • Washington • 🇺🇸 United States

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Job Level

Lead

Tech Stack

AWSAzureCloudGoogle Cloud PlatformOpen Source

About the role

  • Build strategic relationships within the Crossplane ecosystem — including contributors, maintainers, and adjacent project communities — to expand adoption and integration momentum.
  • Collaborate with open-source foundations and community leaders to strengthen the broader control plane and platform engineering ecosystem.
  • Support co-marketing, education, and joint initiatives that celebrate community success and reinforce Upbound’s leadership within open source.
  • Partner with Developer Relations and Product teams to ensure two-way collaboration between community innovation and enterprise needs.
  • Identify, negotiate, and grow high-impact partnerships with hyperscalers (AWS, Azure, GCP), ISVs, and SIs.
  • Develop joint GTM strategies that integrate Crossplane and Upbound into partner ecosystems, marketplaces, and managed service offerings.
  • Collaborate on technical integrations that expand Crossplane’s reach while reinforcing Upbound’s commercial differentiation.
  • Architect and execute partner-led GTM motions including co-selling, account mapping, co-marketing, sales enablement, and joint value propositions.
  • Work closely with marketing to create partner case studies, technical stories, and ecosystem campaigns that highlight real-world outcomes.
  • Translate developer and community adoption signals into commercial opportunities with measurable pipeline impact.
  • Leverage modern GTM and partner analytics tools to optimize engagement, track influence, and refine strategies.
  • Design and operationalize a scalable partner program including onboarding, enablement, incentives, and performance tracking.
  • Define partner tiers, certification paths, and engagement models for both open-source collaborators and commercial partners.
  • Establish clear KPIs for ecosystem health, engagement, and partner-driven revenue.
  • Collaborate with product and engineering leadership to ensure partnerships align with roadmap priorities and strategic initiatives.
  • Advocate for integration opportunities and feedback from both the open-source and commercial ecosystems.
  • Drive alignment between Crossplane’s community direction and Upbound’s enterprise strategy to create synergy across the stack.
  • Represent Upbound and Crossplane at industry events, partner forums, and cloud-native conferences.
  • Act as a senior ambassador across open-source, cloud, and enterprise ecosystems — balancing authenticity, influence, and strategic clarity.
  • Contribute to thought leadership and ecosystem storytelling that elevate Upbound’s role in the Intelligent Control Plane movement.

Requirements

  • 7+ years in technology partnerships, strategic alliances, or business development within cloud, SaaS, ISV, or open-source technology companies.
  • Proven success building and scaling partner ecosystems in high-growth, developer-led or open-source-first environments.
  • Experience managing both open-source and commercial partnerships simultaneously — balancing community trust with business goals.
  • Track record negotiating complex partnerships with global cloud providers, ISVs, and SIs.
  • Deep understanding of cloud computing, infrastructure platforms, and the cloud-native landscape (AWS, Azure, GCP).
  • Familiarity with open-source governance, contribution workflows, and community engagement best practices.
  • Strategic thinker with strong analytical skills; able to measure and communicate partner and ecosystem ROI.
  • Exceptional collaboration, communication, and influence skills across technical and executive audiences.
  • Proficiency with CRM and partner management tools (Salesforce, HubSpot, PRM platforms).
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
cloud computinginfrastructure platformspartner ecosystem developmentGTM strategytechnical integrationsnegotiationanalyticscommunity engagementopen-source governancebusiness development
Soft skills
collaborationcommunicationinfluencestrategic thinkinganalytical skillsrelationship buildingcommunity trust managementleadershipstorytellingambassadorship
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