Account Manager

• Build strategic relationships within the Crossplane ecosystem — including contributors, maintainers, and adjacent project communities — to expand adoption and integration momentum.
• Collaborate with open-source foundations and community leaders to strengthen the broader control plane and platform engineering ecosystem.
• Support co-marketing, education, and joint initiatives that celebrate community success and reinforce Upbound’s leadership within open source.
• Partner with Developer Relations and Product teams to ensure two-way collaboration between community innovation and enterprise needs.
• Identify, negotiate, and grow high-impact partnerships with hyperscalers (AWS, Azure, GCP), ISVs, and SIs.
• Develop joint GTM strategies that integrate Crossplane and Upbound into partner ecosystems, marketplaces, and managed service offerings.
• Collaborate on technical integrations that expand Crossplane’s reach while reinforcing Upbound’s commercial differentiation.
• Architect and execute partner-led GTM motions including co-selling, account mapping, co-marketing, sales enablement, and joint value propositions.
• Work closely with marketing to create partner case studies, technical stories, and ecosystem campaigns that highlight real-world outcomes.
• Translate developer and community adoption signals into commercial opportunities with measurable pipeline impact.
• Leverage modern GTM and partner analytics tools to optimize engagement, track influence, and refine strategies.
• Design and operationalize a scalable partner program including onboarding, enablement, incentives, and performance tracking.
• Define partner tiers, certification paths, and engagement models for both open-source collaborators and commercial partners.
• Establish clear KPIs for ecosystem health, engagement, and partner-driven revenue.
• Collaborate with product and engineering leadership to ensure partnerships align with roadmap priorities and strategic initiatives.
• Advocate for integration opportunities and feedback from both the open-source and commercial ecosystems.
• Drive alignment between Crossplane’s community direction and Upbound’s enterprise strategy to create synergy across the stack.
• Represent Upbound and Crossplane at industry events, partner forums, and cloud-native conferences.
• Act as a senior ambassador across open-source, cloud, and enterprise ecosystems — balancing authenticity, influence, and strategic clarity.
• Contribute to thought leadership and ecosystem storytelling that elevate Upbound’s role in the Intelligent Control Plane movement.

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