Freelance Designer

Up World

Freelance Designer creating brand identities, campaigns, and marketing assets for Up Collective’s challenger brands. Supporting FMCG, beauty, luxury, film, and startup clients across varied briefs.

Posted 8/24/2026part-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £275 per dayWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing brand identities and creating visual assets across various formats while adhering to brand guidelines. Proficient in Adobe Creative Suite and capable of managing multiple projects with a strong focus on typography and print production.

Highest-signal resume keywords

Adobe Creative Suite ProficiencyPrint Production KnowledgeStrong Eye For TypographyCanva FluencyPortfolio Demonstrating FMCG Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Identity DevelopmentCampaign Artwork DesignTrade Marketing Material CreationReport DesignPresentation DesignPitch Deck DesignVisual Identity GuidelinesTypography SkillsPrint Production TechniquesAsset Creation

Soft Skills

Time ManagementFlexibilityAbility To Take FeedbackCollaborationOutcome-Focused Mindset

Tools & Technologies

Adobe IllustratorAdobe InDesignFigmaCanvaAdobe Premiere ProAdobe After Effects

Industry Keywords

FMCGF&BChallenger BrandsVisual IdentityBrand Guidelines

About the role

Key responsibilities & impact

Develop brand identities for rebrands and net-new creations, from visual identity through to guidelines
Produce paid ad creative and social media graphics across multiple brands and formats
Design campaign artwork from brief through to final deliverable
Create trade marketing materials, including POS, shelf talkers, sell sheets, and retailer assets
Design reports, presentations, and pitch decks
Work within brand guidelines and maintain consistency across touchpoints
Manage time and deadlines across multiple brands simultaneously
Contribute a point of view focused on outcomes, not just outputs
Plug into projects as briefs arise and support work during a Senior Designer’s short-term maternity leave

Requirements

What you’ll need

Adobe Creative Suite proficiency; Illustrator, Figma and InDesign are non-negotiable
Working knowledge of print production, including bleed, cutter guides, safe zones, and colour profiles (CMYK vs RGB)
Strong eye for typography, including kerning, tracking, leading, and type pairing
Canva fluency for fast turnaround assets
Portfolio or selection of work samples required; applications without a portfolio will not be progressed
Portfolio ideally demonstrates experience in FMCG, F&B and challenger brand spaces
Keen interest or demonstrable experience in Premiere Pro / After Effects desirable but not essential
Ability to take feedback and push back when appropriate
Flexibility to pick up work mid-project, quickly understand brands, and manage briefs of varying sizes and outputs

Benefits

Comp & perks

Flexible freelance work that fits around your schedule
Support from a lead Brand Hacker
Access to tools, templates and a wider crew of Brand Hackers
Membership to Up World while you work with us