Copywriter – Freelance

Up World

Freelance Copywriter developing distinctive brand identities and campaign copy for Up Collective’s marketing clients. Producing paid ads, social, trade marketing assets, reports, and presentations.

Posted 8/24/2026part-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £275 per dayWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting principles, including rhythm, clarity, structure, and tone, while effectively managing multiple brand projects and adhering to tone of voice guidelines. Proven ability to produce high-quality campaign copy and marketing materials under tight deadlines.

Highest-signal resume keywords

Copywriting PrinciplesBrand DevelopmentCampaign ExecutionEditing SkillsPortfolio Demonstration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign CopywritingAd CopywritingTrade Marketing CopyPresentation WritingReport WritingSocial Media CaptionsTone of Voice GuidelinesBrand Style GuideWriting to Format ConstraintsFirst-Draft Copy Creation

Soft Skills

Strategic ThinkingFeedback ReceptionConfidence in IdeasTime ManagementAttention to Detail

Industry Keywords

Verbal IdentityBrand RebrandingMarketing AssetsRetailer AssetsCopywriting Projects

About the role

Key responsibilities & impact

Develop tone of voice and verbal identity guidelines for rebrands and new brands
Write paid ad copy and social captions across multiple brands and formats
Write campaign copy from brief through final deliverable
Write trade marketing copy, including pack copy, shelf talkers, sell sheets and retailer assets
Write reports, presentations and pitch decks
Work within tone of voice guidelines and maintain consistency across touchpoints
Manage time and deadlines across multiple brands simultaneously
Bring a distinctive point of view to copywriting projects

Requirements

What you’ll need

Solid grasp of core copywriting principles: rhythm, clarity, structure and tone
Ability to write directly in a brand's tone of voice and style guide
Ability and desire to flex skills from brand development through detailed campaign execution
Working knowledge of writing to space and format constraints, including headlines, pack copy, OOH and character limits
Sharp eye for editing your own work and other people's
Comfortable turning a rough brief into strong first-draft copy quickly
Portfolio demonstrating genuine strategic thinking
Humility to take feedback and confidence to push back when right
Portfolio link or work samples required; applications without a portfolio will not be progressed

Benefits

Comp & perks

Flexible freelance work that fits around your schedule
Support from a lead Brand Hacker who's got your back
Access to tools, templates and a wider crew of Brand Hackers
Membership to Up World while you work with us