CRM Manager

Up World

CRM Manager essential for growing DTC businesses of exciting startup brands. Work with a diverse team in London to implement effective CRM strategies and campaigns.

Posted 5/15/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £37,000 - £53,000 per yearWebsite

About the role

Key responsibilities & impact

Producing CRM audits for our brand partners
Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials
Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
Reporting key campaign outcomes, learnings, and insights to stakeholders
Acting as the main point of contact for your brand partners, with the opportunity to lead a squad of fractional marketers owning other marketing channels.

Requirements

What you’ll need

Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands
Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
Excellent analytical skills
Proactive, self-motivated, and confident working independently
Excellent communication skills both written and verbal
Excellent project and time management skills
A strong design eye and skills using Canva or your preferred design software
Background in agencies a plus!
Working rights in the UK are required.

Benefits

Comp & perks

25 days holiday plus bank holidays
Monthly working-from-home allowance to be spent on coffee or co-working
Birthday off
Enhanced paternity/maternity leave & pay
Unlimited coaching with MoreHappi
Full Up World Membership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM marketingemail marketingcampaign performance analysiscustomer journey designpersonalizationcopywritingcampaign designproject managementtime managementanalytics

Soft Skills

proactiveself-motivatedconfidentexcellent communicationanalytical skillsleadershipcreativitycollaborationproblem-solvingattention to detail