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Senior Marketing Manager – Freelance
Up WorldFreelance Senior Marketing Manager plugging into teams to lead delivery of brand and campaign work. Collaborating across functions to bridge strategy and execution for FMCG brands.
About the role
Key responsibilities & impact- Leading campaigns from idea to execution: building clear, joined-up plans and making sure they land to a high standard
- Turning strategy into action: translating positioning into campaigns, content and channel plans that are easy to execute prioritising what will actually move the needle
- Owning the marketing calendar: ensuring consistent, high-quality output across DTC, retail and brand channels
- Driving go-to-market plans: leading launches and key commercial moments with clear priorities and channel roles
- Leading cross-functional teams: bringing together growth, social, brand and creative to deliver work that feels cohesive, not siloed
Requirements
What you’ll need- Significant experience as a Senior Brand Manager, Senior Marketing Manager or equivalent within FMCG / consumer brands
- A strong track record of leading campaigns and marketing plans that deliver commercial results
- Ability to translate strategy into clear, actionable plans and briefs
- Strong understanding of go-to-market planning and campaign development
- Experience working across both brand and performance channels (DTC + retail ideally)
- Experience leading cross-functional teams (growth, social, creative)
- Excellent organisation and ability to manage multiple workstreams without losing quality
- Strong communication and stakeholder management skills
- Comfortable operating autonomously and parachuting into new brands quickly
Benefits
Comp & perks- Flexible freelance work that fits around your schedule
- Support from a lead Brand Hacker who’s got your back
- Access to tools, templates and a wider crew of Brand Hackers
- Membership to Up World while you work with us
- Many of our freelancers go on to work with us again (some even go full-time!)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign developmentgo-to-market planningmarketing strategybrand managementperformance marketingDTC marketingretail marketingcommercial resultscross-functional team leadershipproject management
Soft Skills
communicationstakeholder managementorganisationautonomycollaborationstrategic thinkingexecutionprioritizationadaptabilitymulti-tasking