Brand Strategist – Freelance

Up World

Freelance Brand Strategist creating clarity from ambiguity for brands with strategic insights and direction. Leading insight-driven strategy work and collaborating with teams to drive growth.

Posted 4/14/2026part-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £400 - £475 per dayWebsite

About the role

Key responsibilities & impact

Leading insight-driven strategy work: Designing and running qual & quant insight projects to uncover real opportunities
Conducting customer research, stakeholder interviews, competitor and category analysis to identify the tensions, gaps and opportunities that unlock growth
Turning insight into clear strategic direction
Developing sharp, differentiated positioning grounded in real insight
Creating messaging frameworks, propositions and brand platforms
Defining clear strategic choices (what we do and what we don’t do)
Shaping go-to-market and commercial strategy
Translating brand strategy into clear go-to-market or plans
Defining how strategy shows up across channels, campaigns and touchpoints
Ensuring strategy is rooted in commercial reality (not just brand theory)
Creating compelling strategic narratives and collaborating across teams
Building decks that tell a clear, persuasive story
Bringing founders and teams on the journey
Leading or supporting workshops, presentations and key decision moments
Managing senior stakeholders and navigating ambiguity
Working closely with creatives, growth and social teams to bring strategy to life
Writing clear, inspiring briefs that unlock better execution

Requirements

What you’ll need

Significant experience as a Brand Strategist, Strategy Director or similar working with consumer brands (FMCG / DTC / lifestyle preferred)
A track record designing and running qual & quant insight project (customer interviews, surveys etc) and ability to synthesise messy inputs into clear, powerful insights
Ability to connect brand thinking to business outcomes
Exceptional storytelling skills and ability to structuring thinking into clear narratives and land ideas simply and persuasively
Comfortable parachuting into new brands quickly
Able to operate autonomously with minimal oversight

Benefits

Comp & perks

Flexible freelance work that fits around your schedule
Support from a lead Brand Hacker who’s got your back
Access to tools, templates and a wider crew of Brand Hackers
Membership to Up World while you work with us

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

qualitative researchquantitative researchcustomer interviewssurveysstrategic directionmessaging frameworksbrand strategygo-to-market strategycommercial strategynarrative development

Soft Skills

storytellingcollaborationstakeholder managementstrategic thinkingpersuasionautonomyworkshop facilitationcommunicationproblem-solvingadaptability