Up World

Brand Strategist – Freelance

Up World

part-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £400 - £475 per day

About the role

  • Leading insight-driven strategy work: Designing and running qual & quant insight projects to uncover real opportunities
  • Conducting customer research, stakeholder interviews, competitor and category analysis to identify the tensions, gaps and opportunities that unlock growth
  • Turning insight into clear strategic direction
  • Developing sharp, differentiated positioning grounded in real insight
  • Creating messaging frameworks, propositions and brand platforms
  • Defining clear strategic choices (what we do and what we don’t do)
  • Shaping go-to-market and commercial strategy
  • Translating brand strategy into clear go-to-market or plans
  • Defining how strategy shows up across channels, campaigns and touchpoints
  • Ensuring strategy is rooted in commercial reality (not just brand theory)
  • Creating compelling strategic narratives and collaborating across teams
  • Building decks that tell a clear, persuasive story
  • Bringing founders and teams on the journey
  • Leading or supporting workshops, presentations and key decision moments
  • Managing senior stakeholders and navigating ambiguity
  • Working closely with creatives, growth and social teams to bring strategy to life
  • Writing clear, inspiring briefs that unlock better execution

Requirements

  • Significant experience as a Brand Strategist, Strategy Director or similar working with consumer brands (FMCG / DTC / lifestyle preferred)
  • A track record designing and running qual & quant insight project (customer interviews, surveys etc) and ability to synthesise messy inputs into clear, powerful insights
  • Ability to connect brand thinking to business outcomes
  • Exceptional storytelling skills and ability to structuring thinking into clear narratives and land ideas simply and persuasively
  • Comfortable parachuting into new brands quickly
  • Able to operate autonomously with minimal oversight
Benefits
  • Flexible freelance work that fits around your schedule
  • Support from a lead Brand Hacker who’s got your back
  • Access to tools, templates and a wider crew of Brand Hackers
  • Membership to Up World while you work with us
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
qualitative researchquantitative researchcustomer interviewssurveysstrategic directionmessaging frameworksbrand strategygo-to-market strategycommercial strategynarrative development
Soft Skills
storytellingcollaborationstakeholder managementstrategic thinkingpersuasionautonomyworkshop facilitationcommunicationproblem-solvingadaptability