UP-Lift GmbH

Paid Social Strategist – Meta

UP-Lift GmbH

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • You implement strategic directives from the Performance team into winning creatives
  • You research trends, audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT)
  • You write copy, hooks and storylines that drive clicks and conversions
  • You create scripts & briefings for creators, editors and, where applicable, founders
  • You collaborate with media buyers & editors, provide feedback, prioritize assets and keep an overview
  • You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.)
  • You structure creative tests (e.g., with a testing matrix, awareness stages) and derive learnings

Requirements

  • Experience in performance marketing, ideally from an agency or the in-house team of a D2C brand
  • Copywriting skills that sell — you know how to craft strong hooks, headlines and ad copy that drive clicks and conversions
  • Creative-strategic thinking — you spot patterns in creatives, understand audiences psychologically and translate data into smart insights
  • Awareness stages are not a buzzword to you — you design creatives aligned with customer awareness and funnel stages
  • Confident in using Meta Ads Manager (bonus: TikTok, Google, YouTube)
  • Understanding of creative production — you don’t need to operate a camera, but you have a sense for how to turn your idea into a top-performing video
  • Tool-savvy — you’re comfortable using ChatGPT, ad libraries, Canva, Creative Cloud and, where applicable, Premiere Pro
  • Team player & ownership — you contribute proactively, take responsibility and work closely with design, video & performance
Benefits
  • Strategic responsibility instead of rote execution — you contribute ideas and help steer direction
  • Close collaboration with founders — short decision paths, quick decisions, real sparring
  • Direct influence on video & creative production — your concepts are implemented, tested and scaled
  • Performance focus with real feedback — no work into the void, but data-driven learning & optimization
  • Deep insights into scaling D2C brands — you’ll gain an understanding of how real growth machines operate
  • Home office
  • An environment where you can grow, personally and professionally

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingperformance marketingcreative-strategic thinkingcreative productionKPI evaluationcreative testingaudience analysisdata translationhook creationconversion optimization
Soft skills
team playerownershipproactive contributioncollaborationfeedback provisionorganizational skillsstrategic thinkingpsychological understanding