Creative Strategist

• You are the creative backbone of our performance campaigns and work closely with our Performance team, which sets the strategic direction.
• Your task: turn that strategy into concrete ideas, copy, scripts and creative briefs so that numbers become real winning creatives.
• You translate strategic directives from the Performance team into razor-sharp creatives that sell.
• You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT).
• You write copy, hooks and storylines that drive clicks and conversions.
• You produce scripts and briefings for creators, editors and, if required, founders.
• You collaborate with media buyers and editors in sparring, provide feedback, prioritize assets and keep an overview.
• You evaluate creatives based on clear KPIs (hook rate, CTR, ROAS etc.).
• You structure creative tests (e.g., using a testing matrix, awareness stages) and derive learnings from them.

Creative Strategist, Meta Ads

Ad Creative Strategist – Freelance

Creative Strategist

Senior Creative Strategist – Performance Marketing

Creative Strategist

Freelance Creative Strategist, Social Ads, YouTube