UP-Lift GmbH

Creative Strategist, Meta Ads

UP-Lift GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Fulda • 🇩🇪 Germany

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Job Level

Junior

Tech Stack

Cloud

About the role

  • You are the creative backbone of our performance campaigns and work closely with our Performance Team
  • Your task: turn strategy into concrete ideas, copy, scripts and creative briefings so that numbers become real winner creatives
  • You convert strategic directives from the Performance Team into razor-sharp creatives that sell
  • You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT)
  • You write copy, hooks and storylines that drive clicks and conversions
  • You create scripts and briefings for creators, editors and, when needed, founders
  • You spar with media buyers and editors, provide feedback, prioritize assets and keep an overview
  • You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.)
  • You structure creative tests (e.g., with a testing matrix, awareness stages) and derive actionable learnings

Requirements

  • Experience in performance marketing — ideally from an agency or an in-house D2C brand team
  • Copywriting skills that sell — you know how to craft strong hooks, headlines and ad copy to generate clicks and conversions
  • Creative-strategic thinking — you spot patterns in creatives, understand audiences psychologically and extract smart insights from data
  • Awareness stages are not a buzzword for you — you design creatives along customer awareness and funnel stages
  • Confident use of Meta Ads Manager (Bonus: TikTok, Google, YouTube)
  • Understanding of creative production — you don’t need to operate a camera, but you have a feel for how a concept becomes a top-performing video
  • Tool literacy — you are comfortable with ChatGPT, ad libraries, Canva, Creative Cloud and, optionally, Premiere Pro
  • Team player & ownership — you actively contribute, take responsibility and work closely with Design, Video & Performance
Benefits
  • Strategic responsibility instead of dull execution — you bring ideas and help steer direction
  • Close collaboration with founders — short communication lines, fast decisions and genuine sparring
  • Direct influence on video & creative production — your concepts are implemented, tested and scaled
  • Performance focus with real feedback — no work into the void, but data-driven learning and optimization
  • Deep insights into scaling D2C brands — you learn how real growth machines operate
  • Home office
  • An environment where you can grow, both personally and professionally

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingperformance marketingcreative productioncreative-strategic thinkingKPI evaluationaudience analysiscreative testingdata insightsad copy generationfunnel stage design
Soft skills
team playerownershipcollaborationresponsibilitycreative thinkingfeedback provisionprioritizationoverview managementtrend researchpsychological understanding