Unusual Ventures

Vice President of Marketing

Unusual Ventures

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.
  • Build and lead a high-performing marketing organization that drives measurable business outcomes.
  • Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.
  • Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.
  • Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.
  • Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.
  • Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events.
  • Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights.
  • Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility.
  • Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences.
  • Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention.
  • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.

Requirements

  • 10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams.
  • Proven success owning both brand and product marketing for a high-growth company.
  • Experience positioning and scaling a business as a category leader in a competitive or emerging market.
  • Deep understanding of AI, sales technology, and GTM strategy.
  • Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives.
  • Data-driven mindset with a passion for measurable outcomes.
Benefits
  • Competitive compensation, equity, and benefits package.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingproduct marketingintegrated marketingdemand generationABMlifecycle marketinganalytical rigorGTM strategycategory designmeasurable outcomes
Soft Skills
leadershipcommunicationstorytellinginfluenceteam inspirationstakeholder educationstrategic thinkingcollaborationcreativityanalytical mindset