Web Optimisation Specialist

Unum UK

Web Optimisation Specialist focusing on website performance and content management for Unum's websites. Enhancing user experience and conducting SEO optimizations within a hybrid role.

Posted 6/25/2026full-timeDorking • 🇬🇧 United KingdomMid-LevelSenior💰 £50,000 per yearWebsite

About the role

Key responsibilities & impact

Maintain and update website content to ensure alignment with marketing objectives and brand standards.
Assist the Senior Digital Marketing Manager and digital marketing agency with the definition and implementation of a revised information architecture for unum.co.uk to provide an optimal user experience while delivering against business objectives.
Support day-to-day updates and maintenance of unum.co.uk to ensure accuracy and consistency.
Monitor website performance and conduct research activities to identify improvement opportunities.
Follow best practices and implement recommended enhancements to improve user journeys.
Support backlog and sprint planning in line with marketing objectives while ensuring adherence to WCAG AA accessibility standards.
Implement agreed SEO best practices and technical recommendations in collaboration with our digital agency.
Implement and support Conversion Rate Optimisation (CRO) changes such as page updates, content variations, journey improvements and testing outputs.

Requirements

What you’ll need

Strong technical skills with a focus on execution and attention to detail.
Experience in website content management and implementing SEO best practices.
Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous.

Benefits

Comp & perks

Generous Bonus
Healthcare Cash plan
Level 1 Funded DC pension scheme
Life, medical and income Insurance
Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
Salary sacrifice electric car scheme with on site charging facilities.
Free Shuttle Bus from Dorking Train Station

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

website content managementSEO best practicesConversion Rate Optimisation (CRO)information architectureuser experienceWCAG AA accessibility standardswebsite performance monitoringcontent variationstesting outputsresearch activities

Soft Skills

attention to detailexecution focus