Marketing Content Engineer

Unum UK

Content Engineer architecting and delivering scalable content solutions supporting marketing initiatives at Unum. Collaborating with diverse teams and leveraging AI tools for optimized content delivery.

Posted 5/5/2026full-timePortland • Maine, Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $63,500 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Architecting, optimizing, and delivering intelligent, scalable content solutions that support complex marketing and growth initiatives.
Leverages AI-powered writing tools, content automation platforms, and audience analytics.
Collaborates with creative, UX, development, and program management teams.
Defines content models and copy standards to ensure all deliverables are strategic, creative and distinct.
Architects and engineers content experiences across digital channels.
Creates modular, reusable content components and structures content for personalization and omnichannel delivery.
Partners with working teams to co-develop program “big ideas” and support agile ceremonies.
Designs and maintains content taxonomies, tagging systems, and personalization rules for content delivery.
Presents/pitches creative concepts to Senior Leadership/Strategy Review Board.

Requirements

What you’ll need

Degree in Marketing, Communications, or related field
6+ years of full-time professional communications experience – agency experience a plus
Strong analytical skills and ability to translate business requirements into content architecture.
Must have superior writing, editing and creative skills in both traditional and digital media
Experience with content management and automation tools (Headless CMS)
Analytics platforms for performance tracking.
Understanding of content modeling and structured authoring (e.g., DITA, Markdown).
Experience with AI writing tools (e.g., CoPilot, Writer.com) and content automation platforms
Knowledge of APIs, HTML/XML, and basic scripting
Thrives in a fast-paced, collaborative environment and quickly translates strategic direction into actionable, creative solutions.
Demonstrated ability to edit, coach and develop other newer Content Engineers
Passionate for idea development and creativity
Reliable knowledge of AP style
Demonstrated ability to model, organize, and deliver content for digital platforms, applying best practices from information science and user experience.
Familiarity with content management systems, metadata, taxonomy, and digital asset organization.

Benefits

Comp & perks

Health, Vision, Dental
Short & Long-Term Disability
Generous PTO (including paid time to volunteer!)
Up to 9.5% 401(k) employer contribution
Mental health support
Career advancement opportunities
Student loan repayment options
Tuition reimbursement
Flexible work environments

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content architecturecontent modelingstructured authoringHTMLXMLscriptinganalyticscopy standardscontent taxonomiespersonalization rules

Soft Skills

analytical skillswriting skillsediting skillscreative skillscollaborationcoachingidea developmentfast-paced environment adaptabilitystrategic direction translationpresentation skills