International Marketing Manager
Unternehmensgruppe Theo Müller
full-time
Posted on:
Location Type: Hybrid
Location: Hammersmith • United Kingdom
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About the role
- International Category Leadership & Communications
- Design and implement integrated communication plans tailored to each market
- Align campaigns with master brand guidelines while ensuring local relevance
- Identify and work with professional Key Opinion Leaders to leverage the science behind Kefir
- Own brand & influencer partnership relationships and leverage them as a key awareness and consideration driver
- Lead awards and trade PR opportunities to gain or maintain category leadership
- Brand & Shopper Events: Ideate and support activation of brand events (B2C and B2B) ensuring alignment with brand values and strategy
- Develop and implement both Brand and Shopper marketing plans to drive awareness and conversion at point-of-sale
- Manage agency partners for creative development, production, and execution quality
- Work collaboratively with cross-functional teams internally and external agencies
- Manage and optimise international website content to ensure relevance and consistency across markets
- Manage and work with agencies on localised social media platforms and campaigns
- Collaborate with UK Marketing team, as well as Product teams
- Lead planning and execution of New Product Development (NPD) and Existing Product Development (EPD) launches across assigned markets
- Collaborate with cross-functional teams to ensure timely delivery and market readiness
- Adapt proven strategies to local market needs and regulatory requirements
Requirements
- Experience in SMEs and/or FMCG
- International experience – localising global brands and working with distributors
- An ambitious self-starter, high energy, gutsy – not afraid to roll your sleeves up
- Proven success record of delivering results
- Passion for health and wellbeing
- Thrives under pressure in fast paced environments
- Strong Project management skills and attention to detail
- Effective management of 3rd party agencies
- Great written and oral communication skills for content writing
Benefits
- hybrid working model
- competitive package
- great working environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementcontent writingbrand marketingshopper marketingcampaign managementnew product developmentexisting product developmentcreative developmentdigital marketinglocalization
Soft Skills
communicationcollaborationattention to detailself-starteradaptabilityproblem-solvingtime managementleadershipcreativityresilience