Develop a business plan and sales strategy for the Mid-Atlantic & South region to achieve company sales goals, objectives, and gain new points of distribution
Own sales targets across assigned accounts, including introducing new products, planning account strategies, and executing portfolio initiatives
Directly manage, mentor, and develop an Area Sales Manager to elevate field sales execution across the region
Build and maintain strong relationships with retailers, brokers, distributors, and category managers to drive consistent execution and growth
Collaborate with individuals across Field Sales, Marketing, Customer Strategy & Planning, and Operations.
Execute annual business plans and track to achieve or exceed net sales targets
Develop regional promotional budgets and activities by distributor or account, setting sales and spend goals for assigned distributors and/or broker partners
Manage administrative projects, including sales forecasting, trade planning, verification of deductions, and data analysis
Create and execute creative and effective merchandising programs for top accounts
Initiate and coordinate development of action plans to penetrate new retailers and markets
Analyze distributor reports and sales data to identify gaps, opportunities, and risks, leveraging insights to support a compelling sales narrative
Partner with the Commercial team to identify and build selling stories tailored to specific customer needs
Assist customers in resolution of complaints
Assist in the development and implementation of marketing plans as needed
Utilize designated field tools (e.g., Repsly) during store visits to document activities and ensure consistency
Collaborate with the broader Unreal team to make recommendations for proper and effective merchandising solutions, including shelf placements, rack, displays, POS placements, and necessary collateral
Represent Unreal at food shows, distributor and foodservice events, and other industry gatherings, including executing demos to drive sales and new placements

Requirements

5-7 years of sales experience in food or beverage retail, including key account management; snacking category experience preferred
Knowledgeable in U.S. grocery retail markets; existing relationships with natural chains, a plus
Strong planning, customer management, and time management skills; adept at handling multiple customers across categories simultaneously
Excellent verbal and written communication skills
Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to accurate forecasting
Experience in managing a network of brokers and distributors
Experience directly managing a field sales team
Demonstrated success in achieving results in a retail environment
Thorough and ongoing knowledge of current sales and business development concepts and practices
Proficient in Microsoft Office (Excel and PowerPoint) and Google Suite
Working knowledge of field management software (Repsly, Go Spot Check, etc.), a plus
Valid driver’s license and reliable vehicle

Benefits

Competitive salary and bonus
Unlimited PTO & all federal holidays off
Health, Dental, and Vision insurance - employee premiums are 100% covered, dependent premiums covered at 60%
Health Reimbursement Account
401(k) with company match (eligible to participate after 6 months from hire)
Up to 18 weeks Paid Parental Leave
Paid Caregiver, Medical, & Bereavement Leave
Tuition Reimbursement & Professional Development Stipend
Wellness Stipend
Monthly Home Office Stipend
Coworking Stipend for remote employees
Donation Matching Program
Paid Volunteer Days
Unlimited chocolate
Great teammates and team culture - including department & team events
Exposure to exciting opportunities at a rapidly growing brand!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales strategykey account managementsales forecastingdata analysismerchandising programsbusiness developmentcustomer managementtime managementsyndicated data analysisretail sales execution

Soft Skills

mentoringrelationship buildingcollaborationcommunicationplanningproblem resolutionorganizational skillscreativityadaptabilityleadership

Certifications

valid driver’s license