Unreal Snacks

Sales

• Develop a business plan and sales strategy for the Mid-Atlantic & South region to achieve company sales goals, objectives, and gain new points of distribution
• Own sales targets across assigned accounts, including introducing new products, planning account strategies, and executing portfolio initiatives
• Directly manage, mentor, and develop an Area Sales Manager to elevate field sales execution across the region
• Build and maintain strong relationships with retailers, brokers, distributors, and category managers to drive consistent execution and growth
• Collaborate with individuals across Field Sales, Marketing, Customer Strategy & Planning, and Operations.
• Execute annual business plans and track to achieve or exceed net sales targets
• Develop regional promotional budgets and activities by distributor or account, setting sales and spend goals for assigned distributors and/or broker partners
• Manage administrative projects, including sales forecasting, trade planning, verification of deductions, and data analysis
• Create and execute creative and effective merchandising programs for top accounts
• Initiate and coordinate development of action plans to penetrate new retailers and markets
• Analyze distributor reports and sales data to identify gaps, opportunities, and risks, leveraging insights to support a compelling sales narrative
• Partner with the Commercial team to identify and build selling stories tailored to specific customer needs
• Assist customers in resolution of complaints
• Assist in the development and implementation of marketing plans as needed
• Utilize designated field tools (e.g., Repsly) during store visits to document activities and ensure consistency
• Collaborate with the broader Unreal team to make recommendations for proper and effective merchandising solutions, including shelf placements, rack, displays, POS placements, and necessary collateral
• Represent Unreal at food shows, distributor and foodservice events, and other industry gatherings, including executing demos to drive sales and new placements

Regional Sales Manager, Mid-Atlantic – South

Copywriter

• Lead copy development for various marketing channels, including email, social, paid media, retail, and merch.
• Translate Unreal's brand expression into compelling storytelling that aligns with brand guidelines and resonates with target audience(s).
• Bring a sense of cleverness, fun, and humor into Unreal’s marketing assets.
• Support strategic content development in partnership with the Director of Brand Voice for cross-functional teams, including social, PR, and partnerships.
• Collaborate with internal partners, external agencies, and freelancers to bring creative concepts to life.
• Independently manage workload, balancing multiple projects and deadlines at once, using Asana to track progress and keep deliverables on schedule.
• Contribute fresh ideas to help evolve Unreal's brand presence.

Procurement

• Own procurement for all core ingredients, including price management, sourcing strategy, supplier selection, and performance tracking.
• Lead sustainability and responsible sourcing initiatives across the supply base, ensuring alignment with company goals and ESG commitments.
• Develop and execute redundancy strategies to strengthen supply chain resilience and reduce single-source risk.
• Drive procurement innovation, identifying new ingredient technologies, supplier capabilities, and strategic sourcing opportunities.
• Partner with R&D and Innovation teams to commercialize new products with sustainable, cost-effective ingredient solutions.
• Monitor commodity markets and assess risk exposure, particularly for key agricultural inputs (e.g., cocoa, sugar, oils, nuts).
• Build and maintain strong supplier relationships that support collaboration, transparency, and continuous improvement.
• Manage budgets, forecasting, and cost modeling to support strategic business decisions.
• Mentor junior team members and contribute to the ongoing development of procurement best practices.

Regional Sales Manager, Mid-Atlantic – South

Copywriter

Senior Manager, Procurement – Ingredients