Manager

• The Paid Performance Media Manager ensures successful digital campaign strategy, development, execution, and management. The role requires junior employee mentorship, adherence to benchmarks and maintaining of technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.
• Work closely with Digital Specialists to build out and implement campaigns
• Manage day-to-day campaign operations and provide real-time information and status updates to Client Lead and larger team
• Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting
• Launch campaigns on time with accuracy
• Monitor campaign performance and proactively address any issues impacting performance
• Cover for colleagues during absences or whenever necessary
• Deliver accurate and timely performance reports to be shared with clients
• Attend monthly reporting calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary on providing insights and recommendations for improved performance
• Review data trends, adjust reports as needed and optimize campaigns accordingly
• Maintain certifications and stay up to date on industry changes
• Meet or exceed documented performance goals
• Continuously learn and develop technical skills to stay updated on platform changes and iterations
• Cross-train in varied paid media offerings - SEM, Social & Programmatic
• Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

Paid Performance Media Manager

Job Level

About the role

Requirements