Marketing Director, Demand Generation
OpenLoop
Paid Performance Media Manager
Unlock Health
full-time
Posted on:
Origin: • 🇺🇸 United States • Tennessee
Visit company websiteJob Level
Mid-LevelSenior
About the role
- The Paid Performance Media Manager ensures successful digital campaign strategy, development, execution, and management. The role requires junior employee mentorship, adherence to benchmarks and maintaining of technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.
- Work closely with Digital Specialists to build out and implement campaigns
- Manage day-to-day campaign operations and provide real-time information and status updates to Client Lead and larger team
- Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting
- Launch campaigns on time with accuracy
- Monitor campaign performance and proactively address any issues impacting performance
- Cover for colleagues during absences or whenever necessary
- Deliver accurate and timely performance reports to be shared with clients
- Attend monthly reporting calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary on providing insights and recommendations for improved performance
- Review data trends, adjust reports as needed and optimize campaigns accordingly
- Maintain certifications and stay up to date on industry changes
- Meet or exceed documented performance goals
- Continuously learn and develop technical skills to stay updated on platform changes and iterations
- Cross-train in varied paid media offerings - SEM, Social & Programmatic
- Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success
Requirements
- 3-5 years of digital marketing experience including SEM, display, YouTube, and social media marketing
- Bachelor’s degree or relevant experience
- Proficiency in Google Ads and Meta platforms
- Google Ads experience in SEM, Mobile, Video and Display
- Experience with Google Ads Editor and Facebook Power Editor
- Ability to work independently and remotely once given direction
- Strong analytical and logical skills
