Unlock Health

Sales Enablement Director

Unlock Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Design and implement comprehensive training programs for sales team onboarding, ongoing education, reseller program and new product launches.
  • Oversee training initiatives to address sales performance gaps, collaborating with Sales and Operations teams to develop tailored solutions.
  • Co-develop and deliver, with Sales Leaders, ongoing education sessions focused on sales methodologies, best practices, and product knowledge.
  • Put together and run training plans for Sales on New Product Launches, Existing Materials, and Consolidated USPs (unique selling propositions)
  • Facilitate call reviews, pipeline review sessions, and sales SPIFF programs with Sales and Operations teams to foster engagement and improve performance.
  • Build and maintain a Sales Playbook to standardize sales methodologies, processes, and best practices.
  • Collaborate with Marketing and Product teams to develop high-quality sales materials (e.g., presentations, case studies, competitive analysis).
  • Ensure that all sales enablement content is accessible, up-to-date, and aligned with sales objectives.
  • Act as a strategic partner to Sales, Marketing, Product, and Customer Success leaders to align enablement programs with broader business goals.
  • Ensure seamless coordination between teams to support new product launches, market campaigns, and strategic initiatives.
  • Gather insights from customer calls, sales interactions, and competitive analysis to refine training content.
  • Establishing the Outbound strategies for ABM based campaigns across LOBs, in tandem with Marketing & Sales.
  • Collaborate with Marketing and Growth to translate healthcare, marketing, and technology trends into sales-ready insights, POV briefs, and competitive battlecards.
  • Directly manage and develop the Sales Development Representative (SDR) team, providing clear expectations, ongoing coaching, and career progression guidance.
  • Establish and maintain SDR operating rhythms, including activity targets, call coaching, outbound messaging standards, and QA processes.
  • Own the onboarding and ongoing education program for SDRs to reduce ramp time and ensure consistent pipeline contribution.
  • Build and refine the outbound motion, including sequencing, persona targeting, cadences, and messaging, in alignment with Marketing, ABM, and Sales leadership.
  • Monitor SDR performance metrics (meetings booked, SQL conversion, pipeline contribution, activity productivity) and leverage data to improve processes and efficiency.
  • Ensure tight Sales–SDR alignment through clear qualification criteria, smooth handoff processes, and real-time feedback loops.
  • Recruit, hire, and retain high-performing SDRs while fostering a culture of curiosity, accountability, and continuous improvement.
  • Oversee the adoption and optimization of sales enablement tools and platforms (e.g., CRM systems, content management platforms, learning management systems).
  • Champion the use of AI and automation to scale personalization, insight generation, and efficiency in enablement content and outreach tools.
  • Continuously evaluate and recommend new tools and technologies to improve sales efficiency.
  • Define and track key performance indicators (KPIs) to measure the effectiveness of sales enablement initiatives.
  • Use data to identify sales gaps, evaluate training impact, and refine enablement strategies.
  • Leverage performance data to test and refine sales messaging and content, turning insights into improved communication tools and training programs.
  • Provide regular performance reports to leadership, highlighting insights and areas for improvement.

Requirements

  • 5-7 years of experience in sales enablement, marketing, or related executional role
  • Strong storytelling and design instincts with the ability to make complex ideas simple and compelling
  • Proficiency with AI tools that support content creation and personalization
  • Experience producing a range of sales materials (decks, case studies, playbooks, briefs, one-pagers, etc.)
  • Familiarity and experience with healthcare
  • Excellent writing, editing, and communication skills
  • Strong organizational skills with ability to manage multiple projects simultaneously
  • Strategic curiosity, comfortable bringing insights and ideas to improve sales narratives and tools
  • Self-starter mindset with a bias toward execution and delivering high-quality outputs quickly
Benefits
  • Competitive Salary
  • Health, Dental and Vision benefit packages to fit all types of lifestyles (FSA / HSA Options)
  • Life, Short- and Long-Term Disability Insurance paid 100% by the company
  • Pet insurance
  • 401(K) with a generous company match program
  • Flexible (Unlimited) Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
  • Employee Referral Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales enablementcontent creationsales methodologiestraining program developmentperformance metrics analysisstorytellingproject managementdata analysissales material productionstrategic planning
Soft Skills
communicationorganizational skillscollaborationcoachingcuriosityexecutionadaptabilityleadershipproblem-solvingcreativity