Unlayer (YC W22)

Growth Lead

Unlayer (YC W22)

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

About the role

  • Design and execute Unlayer’s global growth strategy focused on developers, engineering teams, and technical decision-makers.
  • Operate first as an individual contributor, driving initiatives across AEO, technical content, community, experiments, and distribution.
  • Scale what works by adding people, partners, or resources only when needed.
  • Build Unlayer’s presence everywhere developers discover, discuss, and select tools.
  • Create and distribute high-quality technical content across GitHub, documentation, tutorials, templates, sample code, and programmatic SEO assets.
  • Develop awareness across communities such as Hacker News, Reddit, StackOverflow, Discord, Slack groups, and niche developer ecosystems.
  • Run continuous experiments across landing pages, funnels, onboarding flows, PLG loops, pricing, and messaging.
  • Identify unconventional channels and growth opportunities that create outsized leverage.
  • Launch and nurture a global developer community around Unlayer.
  • Create ambassador programs, community challenges, webinars, workshops, and collaborative GitHub efforts.
  • Identify and establish integrations with complementary platforms and developer tools.

Requirements

  • Preferred experience includes developer-focused marketing, AEO, SEO at scale, PLG growth, technical content creation, or previous work with APIs, SDKs, or dev tools.
  • A highly hands-on operator who prefers building and executing over managing from a distance.
  • A pragmatic, non-bureaucratic problem-solver who values speed, autonomy, and clarity.
  • A growth-minded marketer who understands how developers evaluate tools and adopt technologies.
  • A creative experimenter with a bias for action and a strong curiosity for technical products.
  • A founder-friendly collaborator who is comfortable working directly with senior, entrepreneurial leaders.
  • A data-informed decision-maker who thrives in fast-moving, ambiguous environments.
  • A global citizen who is comfortable working remotely, asynchronously, and independently.
Benefits
  • A remote-first, work-from-anywhere environment.
  • A results-only culture with flexibility, autonomy, and trust.
  • Direct access to and collaboration with the founding team.
  • Competitive compensation.
  • The opportunity to define and lead growth for a global, developer-facing product used by millions.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
AEOSEOPLG growthtechnical content creationAPIsSDKsprogrammatic SEOlanding pagesonboarding flowsdata-informed decision-making
Soft skills
hands-on operatorproblem-solvergrowth-minded marketercreative experimentercollaboratordata-informedcomfortable working remotelyautonomyclaritycuriosity