Marketing Manager

University of Wisconsin-Milwaukee

Marketing Manager responsible for developing and executing marketing strategies for University Housing at UWM. Leading campaigns, managing content, and supervising student staff.

Posted 7/3/2026full-timeMilwaukee • Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $55,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing and communication plans, with a strong focus on digital content creation and multi-channel campaigns. Proficient in managing websites and analyzing marketing performance metrics to enhance student recruitment and engagement strategies.

Highest-signal resume keywords

Bachelor's Degree In MarketingAdobe Creative Suite ProficiencyWebsite Management Using WordPressExperience Supervising Student EmployeesMarketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Content CreationMarketing Performance Metrics AnalysisProject ManagementPhotographyVideo Production

Soft Skills

LeadershipCommunicationCollaboration

Tools & Technologies

Microsoft Office SuiteContent Management SystemsSocial Media Platforms

Industry Keywords

Higher Education AdministrationStudent RecruitmentRetention StrategiesEngagement Strategies

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develops, implements, and executes integrated marketing and communication plans aligned with University Housing priorities.
Leads multi-channel campaigns (digital, print, web, social, email) to support recruitment, retention, and resident engagement.
Manages the University Housing website as a primary marketing and communication platform.
Leads the development and production of marketing content across platforms.
Supervises student employees and coordinates marketing initiatives and Design Center operations.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, Higher Education Administration, or a closely related field.
Demonstrated proficiency with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and digital content creation tools AND Microsoft Office Suite.
Experience supervising student employees, interns, or creative staff.
Experience creating and analyzing marketing performance metrics, including website analytics and social media performance.
Experience managing multiple projects simultaneously, including planning, execution, and successful completion within established timelines.
Experience producing marketing and communication materials across digital and print platforms, including photography, video, and other visual content.
Experience managing websites using WordPress or a similar content management system, including maintaining accessibility and usability standards.
Experience developing and executing marketing strategies.
Knowledge of student recruitment, retention, and engagement strategies within a higher education setting.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities